If you would be an online business owner and could choose when to launch something big for your business, in December or January the next year, when would you do it?
My first answer was December, that's when all "good things" happen.
But... then I thought some more.
December is a busy month for everyone. Christmas or no Christmas in the Christian sense, it has become a huge commercial event anyway all around the world.
People, including your users, customers and potential prospects are being bombarded with offers upon offers. A launch will be overshadowed by the bigger event which is Christmas and then New Year. You certainly don't want a launch to be unnoticed, that's the worse that can happen.
On the other hand, in January we just turned a leaf to a new year. People will return to their usual schedule, including to your product. And they'll start becoming anxious: ok, it's a new year, when do we get something new and exciting from you?
If you already delivered in December, regular users got used to it, and in January they might expect something more.
But if you deliver in January, you start the year with a bang.
Not sure if this was a strategic move by @ aggroed, Matt and company, to have many things delivered in January (although some were initially planned for December as far as I remember), but I think this is a great outcome.
If you read their announcements, we should expect in January:
- non-fungible tokens
- mobile app for Splinterlands
- Steem-Engine 2.0, which is already open in a beta phase for a while
- Splinterlands on US national TV broadcast in over 95m households
On the other hand they did wrap up the airdrop schedule for PAL starting on Christmas Eve and continuing for 9 months, so yep, December is covered too.
That opens the road in 2020 for SMTs which will likely be rolled out on the mainnet during March through a hardfork, if everything goes according to initial planning, and so far it has.
Hivemind Communities are not linked to SMTs, and they might be added to the main steemit.com website (+SteemPeak and eSteem) before the hardfork for SMTs. Recently activity has increased on the steemit beta interface for communities, and posting still goes on regularly, so even if it's not on the main site, steemians started to use Hivemind Communities.
The divergence between STEEM price and development throughout 2019 has been growing on this bear market. Smart investors know to take advantage of a divergence between the fundamentals and the technical analysis. I'm not saying it will happen for Steem. I'm saying conditions can become favorable for a turning point. We will be looking at an interesting 2020 for both development, and I dare say also on the aspect of price this time around. However, they will both be tied in a high degree to marketing, onboarding and retention in 2020.