Dear Hivers

As you will have understood, integrating images and videos into your marketing is essential to develop your visibility, capture attention, convey emotions and capitalize on the virality of social sharing.

N ° 1. In the press releases
The more media you include in your press kits, the more likely you are to get broadcast and the more viral your content will be. A press release is much more likely to be read if it is accompanied by a strong photo or video.

N ° 2. In your web content
Illustrate each page of your site or each article of your blog with images, videos or infographics that will enrich your subject. Well chosen, these visuals capture attention and make you want to know more. According to the It's all about the images infographic , illustrated articles are 95% more likely to be read.

N ° 3. In social networks
Many studies show that photos are the most shared items on social networks. When you post an infographic or add a product to your e-commerce site, make sure the visuals are pinned to Pinterest. Your product will be well known with this.

N ° 4. For local research
Brand genration is very important if your image is available on Google then people will more trust your brand.

No. 5. In electronic commerce
Make sure the photos on your e-commerce site are of good quality. Customers are more and more demanding. They attach even more importance to visuals (65%) than to product descriptions (55%) or consumer opinions (55%).

In conclusion,
Whatever your product or industry, don't underestimate the impact of photos and illustrations. Too many sites, especially B2B, ignore illustrations, on the pretext that it is less serious. It is a shame, because they are cut off from a formidable force of attraction. Not convinced? Look around you, you will discover how established B2B companies - like GDF Suez - harness the power of images.

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