Effectivness of article marketing

There are many strategies to promote or campaign products and services. One of the strategies is article marketing. Article marketing is very effective marketing technique to introduce a brand to readers. How to article marketing? here are some tips that may will be benefit to your campaign and promotion.

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1. Decide publication
   There are two types of publication. First, publication in your website or blog is article that you post in company official web. Readers will get information about your products from trusted resources and the publication in your own web will counter negative feedback from your customers.

Second is press release or publication platform. A company can post the press release in mainstream media, or publication platform. There are free and paid publication. In cryptocurrency, a new ICO usually post the article marketing in cointelegraph. Posting an article review or marketing in cointelegraph is not free but it will reach large audiences. One of free publication is publish0x. You can also post your article marketing in forum. Bitcointalk forum is one of powerful forum for marketing ICOs and new projects.

1. Use interesting image
   To boost readers's attention, artistic graphical image is very powerfull tool to lead people click your article marketing. Your thumbnail image will be the first readers to see your post in a crowded publication. When you visit medium, there are many thumbnails image at the first load.

2. Attractive title and summary
   Title is one of the power of article. You need to use seo friendly article so the visitors are not only from the platform users but also from organic visitors from search engines. Summary that appear below the title will also give short view of your campaign. Readers will click the post after they read interesting short summary.

3. Hire professional writers or bloggers
   To make massive campaign, you need to hire or pay some bloggers or writers. Ask them to post and review your brand in their own blog or publication. The bloggers have their own readers, your project will reach large readers. You'd better choose bloggers from the same niche with your brand so the readers are on the targeted market.

4. Create an official account in social media publication
   An official account in social media publication is very important to make communication channel among users the those platform. Steemit and medium platform are kind of social media publication. Those have different users. Publish your article marketing in your official social media publication and communicate with other users.

5. Informative article better than sales letter style
   Email marketing usually contains sales letter. Sales letter is not artilce marketing. For example,
   Get the 20 % discount before August 1.
   Buy now
   Don't sell in your article marketing! Article marketing should be informative. Readers will be bored to read sales letter in publication. You bring ideas , future solution of financial problem or any cases in your article marketing. Readers like to find better options for their future life. If you promote payment system, you should give clear explanation of the benefit of the using your products.

Conclusion
Article marketing is a powerful promotion. Using seo friendly will benefit for life time campaign because your article will be crawled by search engines and reach the top of page. That has great benefit because your website will earn free traffic from search engines visitors.

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