RE: The most important part of your Content Creation Business - You

Lifestyle, martial arts, and digital marketing
What I write or talk about in my videos, that falls into the above headline. That's my content creation brand.

Branding makes the difference and helps you stand out from the crowd. You can read some articles and write about something, but when you write or make videos about something you are good at and have the expertise, people can see that. Some people on Hive get more upvotes because of branding. I think there is no alternative to branding.