Your Content - the Core of your Business

in Project HOPE2 months ago

Content creation business – Your content is your product.jpg

This is the third post of this series where I try to show you that content creation is a real business and how to get better at it. In this post I want to talk about the core or your business, your content.

The previous posts in this series:

You can make a great brand out of yourself but still, if your content doesn't manage to grab and keep the attention of your customers (readers, watchers) then you won't be successful.

Make your content interesting

Your content needs to be interesting but this word can mean several things.

What is interesting content?

Try to go through what you read or watch every day and try to understand why you consume this content. What is the reason why a certain content can keep your attention? I've made the exercise and I've found the following reasons:

  • I like personal stories and life experiences
  • I like to learn things that are helpful for me or my projects
  • I like funny stuff
  • I also read stuff that has negative effects on me. Things that are scary or frightening.

The last category is what traditional media tend to use more and more. Automatically negative emotions like fear stimulate our attention. I suggest that you don't do the same as them. Let's build a more positive world...

For every content that you produce, you should be aware how you want to attract and keep the attention of the reader. What is your main message? According to that you can choose your image and your title. I will write more in the next post about how to package your content.

What is your media?

We are not all working the same way and we don't feel all comfortable with the same stuff. Some people like me love to write long posts (often they are too long and I have to cut parts out to make it more digestible). Other people need a huge amount of time to write something. Maybe for them it's easier to produce videos.

Videos are a great way to create content. For many consumers it's easier to watch a video rather than to read a long post. There are also several ways to make videos. You don't even need to show your face on them (you might want to check out my post about it).

Find the media that you feel most comfortable with but don't discard other media either. It might be a good idea to keep all alternatives open and bring variety to your content.

Make your content the right length

This aspect is often underestimated by authors but has a big impact on your followers. If your content is too short, it may not fulfil the quality criteria. If your content is too long it will scare people off. It's important to make your content the good length. To figure out what the correct length is, you can look at it from your own perspective. When does an article seem to have the most inviting length? For me its somewhere between 400 and 800 words.

When you watch videos, how long do you like them to be? For me it's between 2 and 6 minutes. If they are longer, I tend to play them in higher speed so that they fit into this time frame. It's probably not the most important aspect of your content but on a subconscious level, it can have a big influence whether people read what your write or not and how long their attention is at its maximum.

Maybe you would like to know how you can increase your creativity when writing and how to get ideas. Check out the post that I wrote about this subject

Question: What are the things that you need to think through most when you produce content?

As mentioned, in the next post I will write about structuring and packaging your product. How to make your content look good and inviting.




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Another great content from you, Achim! I have to say that I agree with every single like that you have written... and I mean ALL :)

What are the things that you need to think through most when you produce content?

Well, it depends... If I'm inspired by someone's post, then I try to ADD some value on that topic without "stealing" the idea of the original creator...

If I got an idea out of the box than I try to point out some of the major thoughts about it, leaving a space for the reader to respond in the comments... Not getting DEEP into the topic, just to fire up some discussion... and to make my readers/viewers engaged to think and share their opinion...



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If I got an idea out of the box than I try to point out some of the major thoughts about it, leaving a space for the reader to respond in the comments... Not getting DEEP into the topic, just to fire up some discussion... and to make my readers/viewers engaged to think and share their opinion...

I think that this is a very important point. I'm often reading posts that I like but I don't find an opening to give a comment. Often I just don't give a comment in such cases. I believe it's a great way to favourise engagement to leave this space.

Thanks a lot for your comment and the awesome gif :-)

The problem with doing that (leaving space to others to engage) is that the reader/viewer should think about the topic to make a comment... and I think that maybe 10% of them make a comment...

As I'm sure that a lot more people read our stuff... not just those that have left the comment...

That GIF is well deserved... I have already given 100% one before, so couldn't give you that this time...

When I make any content, I think what is the main point or theme of the content. Then I keep writing to explain it or make videos and try to express what I'm talking about.

Sometimes people see a post and quickly judge just seeing the length. I think I should focus more on length. Sometimes my posts get shorter. I make the main point, that's it. And I end the post.

I only published written content before. Now I make videos regularly. English is not my native language. I'm working on improving my English skills. I love to watch videos on CTPTalk. Watching English native speaker's videos helps a lot to learn and improve English.

Thank you so much @achim03 for writing this series of posts. Looking forward to reading your next post.

Sometimes people see a post and quickly judge just seeing the length. I think I should focus more on length. Sometimes my posts get shorter. I make the main point, that's it. And I end the post.

I agree with that. I think on a subconscious level we need a certain amount of words or length to accept that a post can be of quality. If on the other hand it's too long, there is the problem that it discourages us to read or watch till the end. We have to find the good middleway.

Now I make videos regularly. English is not my native language. I'm working on improving my English skills. I love to watch videos on CTPTalk. Watching English native speaker's videos helps a lot to learn and improve English.

Just imagine what you are all learning while you do these videos. With each video you not only improve your video skills, you get more fluent in English and you improve your overall skills in this language. I was the CEO of a language school for 5 years and the best way to learn a language is to use it every day. Watching videos and especially making your videos in English is a great way to improve your skills that are actually quite good already :-)

Thanks a lot for your comment my friend!

As a video content creator, I appreciated this post A LOT. Even though I have been doing it for years (even before Hive), I am always tweaking things - like changing of interesting topics, keeping the length just right (that is trial & error thing for me sometimes lol), etc. It isn't easy to make the content, especially with editing, etc. But I love the process.

This information is really helpful for all of us, but especially for new people who are still trying to find their way or that right fit for their niche while staying true to themselves.Thinking of topics to help engage others can be a tricky dynamic to achieve so I am constantly working on that balance.

Thanks for this series! I am really enjoying them so far :) 💚

When I look at your videos, one can see the skill in them. Whereas most of the video creators just struggle to pass a message, you go at least one step further. With editing you manage to add one more dimension to your videos. It probably requires much more time but give the videos much more depts and surprise moments.

Thanks a lot for your comment !

Aw thanks so much for your kind words. I do work a lot on them as I know others do as well. The editing process, omg, let me tell you ..... ha ha. It's very time consuming, but with that being said, I also love doing it!

You are crushing it with these blogs. That is definitely something I am not quite as adept at, but regardless of how well we all do in our niche, there's always room for more growth. See what happens in 6 months! ;)

See what happens in 6 months! ;)

With everything going on in the world, I'm happy to have at least one place that seems to be promising and positive. I'm really looking forward to seeing where we will be in 6 months :-)

Very true, there are so many product in the market of same quality and price but sometime what actually differentiate them are taglines,advertisement etc.(content) backing them.

Thanks a lot for your comment!

Very good tips to have the attention and interest throughout in your content.

Thanks a lot for your feed-back!

Hello, excellent publication... it describes in a simple way some guidelines, which are worth applying to achieve better articles.

Thanks a lot for your feed-back. I'm happy you liked it!

What I think the most is the way to make the publication attractive from the beginning, from the title, very good advice those you give

Thanks a lot for your comment!

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Thank you very much for the tipu tip!