How to market your content creation business

in Project HOPE2 months ago

How to market your content creation business.jpg

As a content creator you may not be aware of it but you are actually running a business and with every business you need customers that consume your goods. In your case your content is your product and you hope that the customers/readers will upvote what you have produced.

Without traffic no revenue

You can make the nicest post and spend a lot of time on making it look nice. You will make no income if nobody sees it! This is the big problem of users that are new on the blockchain. They spend a lot of time on their posts and then they are frustrated that they get so few readers and so little income from it.

If you want to be a successful content creator you have to market your business

How to market your content creation business?

When I speak about marketing your business, you probably have difficulties to understand what I mean by that. How do you market your business and your products? How do you get readers? Unfortunately there is no secret ingredient for that. It requires hard work and it takes generally some time to see results.

Your marketing starts with your brand and with the packaging of your products. But there is much more to it...

Increase your brand awareness

Before a company starts to promote its products, it should always first try to promote the brand. This means promoting the company first. It's the same for content creation. If you promote your brand and people start to know you, they will also start to consume your products. The other way around seldom works. This should be your main focus and it is actually quite easy to do.

The best way to increase your brand awareness is to show up on other people's post. Read their content give upvotes and give meaningful comments. There are plenty of ways to do that and I would like to give you some tips how you can do it:

  • Select some authors that are responsive. Meaning that they answer the comments on their posts. Preferably select people that are into this for some time already. Follow these authors and comment their posts regularly. You will see that after a while there will be a kind or relationship emerging from it.
  • The big golden rule here is that you really care about what they write and you don't just copy past the same comment everywhere.
  • You should only select as many authors as you have time to read and comment their work. You can start for example with 5 to 10 authors.
  • In your posts and comments don't hesitate to mention the work of these people when they inspire you. Everybody likes a mention and it will deepen this relationship even more.
  • Join communities and tribes and interact with them, learn from them and participate in the life of the community.

You will suddenly see that people start to mention and reblog your content and this will definitely help to develop your brand. It's a long process but I believe that it is the best way to promote your brand in an organic way.

Promote your products

It's always a good idea to promote your content. There are some nice ways to promote your content over discord servers or telegram channels. Maybe you can also promote your content on traditional social media like twitter, facebook or even youtube.

Use the tools of affiliate marketing to promote your content

The most efficient way to promote your content is to use the tools that professional marketers are using. A couple of months ago, I downloaded an e-book that was written by Erik Gustafsson (@flaxz). To get this e-book, I followed a link in the signature of one of his posts. I had to provide my e-mail address and accept to receive e-mails from him. In other words I was added to his e-mail list. Every day I receive an e-mail from Erik where he links to his most recent post on Hive.

The probability to read Erik's post is for me around 50%. I have the choice to read it or not to read it. Just imagine how much bigger the probability for me is to read Erik's posts compared to all the other authors on the blockchain who don't send me an e-mail?

Marketing and especially engaging should be a very important focus of your business. Another very important aspect is to keep the existing customers happy and to maintain these relationships. This will be the topic of the next post in this series.

This post is part of a series in which I want to rise the awareness that content creation is a business. The previous posts:

Let's connect on Hive, Lbry or on Publish0x

My free e-mail course: The 100'000 satoshis a week strategy

image source: canva


There is some great information here to help people get more followers and exposure from posting and commenting here on the blockchain. Nice post.

Thanks a lot for stopping by and for your comment!

Thanks a lot for the mention Achim, and remember you also save Unicorn's through my emails too, great points and tips on how to market your content, it's all a mix of the above, and then add consistency to it.

Content creation and e-mail marketing is a great combination and I congratulate you for using it the way you do. I will try to do the same :-).

Thanks a lot for your comment!

Yes it is a good combination, have an awesome weekend.

If you do not have customers, no matter how great your products are, you cannot sell them. You explained this concept very well and how we can do marketing on Hive to do better and get more readers.

Thank you @achim03 for sharing this. Looking forward to reading your next post. :)

I think the easy part about content creation is to actually create content :-). The more tricky part is to get people to read it!

Thanks a lot for stopping by!

These are some very actionable tips to help us move our content creation businesses forward.

Thanks a lot for your kind feed-back and the reblog!

Greetings. Excellent points to try and advice that will help us further on how to undertake on how to market our content, as everything is a mixture that are very useful to help us move forward more every day. Thank you for sharing this information

Thanks a lot for your feed-back !

Excellent post as always, Achim! Thanks a lot for creating these "ON SPOT" posts!

Unfortunately there is no secret ingredient for that. It requires hard work and it takes generally some time to see results.

This is something that ALL newcomers to the platform have to understand and acknowledge... You will maybe write great posts in the beginning and you will not have a lot of "consumers", but these posts will stay visible during your growth...

But, you have to CONTINUE doing that + things that Achim said (engage with others in the community, promote your content on other platforms, etc.), and you will get more and more audience and reach...

It is a process and it will not happen overnight...

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It is a process and it will not happen overnight...

You are totally right about that. It's a process that requires a lot of work and consistency but I believe it's the best way to grow on this platform.

Thanks a lot for your great comment and for the always very appreciated curation :-)

Like always, splendid by all means, such posts need to be seen thus traffic plays a pivotal role, rightly suggested.

Thanks a lot for your kind comment!

That's a great example and you included email marketing too, sometheing that many people fail to consider or implement in their marketing. 😀👍

I think that e-mail marketing and content creation could be a great combo. Erik is probably one of the only one who uses it. There is a lot of potential there.

Thanks a lot for your comment!

Thank you for your thoughts on promotion. You make some very good points about marketing


Thank you very much for stopping by and your comment!

These are really nice set of tips and specially very good for beginners.

Thanks a lot for your comment!

@tipu curate

Upvoted 👌 (Mana: 24/32)

Thanks a lot for the tipu tip! It's always greatly appreciated ;-)