Content Creation is a Business and you are the CEO

I've been an entrepreneur all my life. As a small kid I grew up in the business of my parents. My bedroom was on the first floor. The business office was on the ground floor and the company workshop was more or less my playground. The business was a big part of our lives. Still today I run my own business and it's like a second nature for me.

Therefore it's maybe not surprising if I see businesses everywhere :-). Even if I might have a bit special glasses on in this respect, I have to tell you that you are an entrepreneur as well! If you have ever published anything on steem/hive, you are actually running your own small business.

If you are on this blockchain and you are posting content, you are actually running your own business !

Let me present you your own content creation business

When thinking about a business, we always first think about a product or a service that we sell. On this platform you are actually selling yourself, your content and your ideas.

Thanks to the nature of this blockchain a customer won't have to buy your product but he will give you an upvote to show appreciation for what you have created. Be aware that your customers have a limited supply of these upvotes and they don't get them for free. They need to invest money and stake it in order to provide value to their upvotes.

In a way you are paid in the form of upvotes that have a real monetary value.

The quality of your product is only one aspect

The quality of your content is very important because it will define how much you can earn with it. If you make rather low quality posts, you will not be able to provide much value to your customers who are the people who read your content and who follow you. If the quality of your content is too low, you might loose these customers and you can't build something in the long term. Quality matters but it's not everything. In addition quality is a very subjective aspect. Therefore it is also very important how your content looks like.

The content can be nice but if the packaging is not agreeable, then it will be difficult to sell. So the looks of your posts matter as well. It needs to look nice and inviting to the eye.

Quality without customers brings zero income

As with every other product it can't be sold if it isn't known by anybody. Your business needs customers. The more you have the better.

You need marketing to bring these customers to your content and you need to keep your customers happy. One of the major tasks that you have is to cultivate the relationships with your customers.

Make out of your customers loyal subscribers

If you are consistently producing great quality content and you manage to build nice relationships with your readers, people might even consider to make an subscription of your service. They will set an automatic upvote to your posts and you will make a sale to these people with every post that you write. This should be your ultimate goal in the long term.

The most important aspect of your business is your bottom line

You can run any type of business. If at the end of the month you can't generate a regular profit, your business is doomed in the long term. You will probably need time to build up this business and it won't generate that much money but you have to make sure that your profits are increasing over time.

The business of content creation is much more than just producing content

If you want to have success with content creation, it is important to realize that you will need to work on all these different levels. Just producing a post every day won't be enough.

For many entrepreneurs it is difficult to play on all these fields. You can be a good content creator but you don't know how to make a nice layout. You can be good in marketing your content but you don't manage to deal with the money. This is not different from traditional businesses. It's difficult to be good at everything. You might be the best car mechanic but if you are bad at marketing, you won't have any customers and your business will soon go bankrupt.

Try to get better at everything

In a traditional business, if you are not good in a certain field, you might employ somebody who is better than you and let this person take care of this field. I think it's difficult to generate enough income with content to pay several people with it. The alternative is to learn and progress yourself.

You don't need to be a master in every field but you need to be willing to learn and improve.

I will write a series of posts to show you some ideas how to improve your content creation business.

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