All-Time High for LeoFinance Ad Revenue and Website Traffic

in LeoFinance11 months ago

All-Time High for LeoFinance Ad Revenue and Website Traffic.png

Yesterday - July 30th, 2020 - was our highest day for ad revenue and website traffic on Our official ad buyback & burn report for the month of July will come out tomorrow, but today's post will highlight a historic day for our ad program.

First, I'll briefly describe our ad program for anyone who might not be aware of how it works:

The LeoFinance community operates 4 websites -,, and Each of these websites contain various ad placements. As visitors and returning users view our portfolio of websites, we collect ad revenue each day.

The revenue is paid out as Bitcoin and then is converted into HIVE on an exchange. From there, we send the HIVE to the @leoads account. We then go to Hive-Engine with that HIVE and buy LEO and then permanently burn it from the supply.

If you'd like to support the LeoFinance community and help us generate more ad revenue in BTC to buy HIVE and then buy/burn LEO, then please consider turning of your ad blocker/brave shields and utilize our Hive-based websites.

Our ad revenue has been steadily increasing over the past several months as we successfully transitioned to Hive and added Hivestats and LeoPedia to our portfolio of ad-bearing websites.

For the past month, our average numbers each day have been (See Chart 1):

  • 1,942 Ad Impressions Per Day
  • 2.79 Ad Clicks Per Day
  • 0.1581 Click Through Rate
  • $5.78 USD Generated Per Day
  • 2.609 CPM

Some days are obviously higher than others and the ad revenue often fluctuates wildly on a day-to-day basis as we see attention increase/decrease from various sources. The general focus of LeoFinance is to increase our average monthly numbers (i.e. the ones detailed above) over time.

Yesterday, we saw a large spike in daily traffic and reached an all-time record high for ad revenue generated (See Chart 1):

  • 3,749 Ad Impressions
  • 1 Ad Click
  • 0.03 Click Through Rate
  • $10.17 USD Generated
  • 2.30 CPM

Chart 1 - Average Daily Ad Numbers vs. All-Time High

Where's the Traffic Coming From?

Our traffic on (and our other sites) is steadily growing over time - which is what we like to see. Yesterday uncoincidentally marked an all-time high for traffic:

Monthly Traffic Report for

From the traffic details, you can see that we typically receive the majority of our traffic from Twitter, Google and Reddit:

Monthly Traffic Details for

Yesterday's traffic details tell a bit of a different story. We saw a spike in internal traffic alongside a new category ( If you look at the top post that day (in terms of traffic), it was one written by me (@khaleelkazi) which was promoted on the Bitcoin subreddit by @trumpman - LeoFinance article "trending" on the Bitcoin Subreddit

Yesterday's Traffic Details for

A Reminder of Fundamental Growth

This post is intended to serve as a reminder that the fundamentals of our community and project are growing. We're ramping up development on all fronts and we are also seeing new all-time highs and more importantly, a steady rise in average daily traffic and ad revenue; two of the important fundamental indicators of success for LeoFinance.

Doing anything we can - sharing links on Twitter, Reddit, Facebook.. inviting friends.. emailing article links.. etc. - to increase these metrics can have a profound impact on LeoFinance in the future.

Other Developments:

The brand-new Hive-based interface is still under development. We were planning on an open beta test program starting today, but it's being delayed until next week while some of the major bugs are worked out.

When the beta test program opens up, we'll ask you (our users) to test the site, make some posts and discover any bugs that we've missed. The initial launch will also not be the full version of the website and will have only the core features. Each week or so, we'll finish development on more of the core features and roll them out into the testing program to discover/fix bugs.

It will be an interesting and tedious process, but in the end we will have accomplished two major things for our community:

  1. Get the hell off of Steemit's condenser
  2. Improve our community's UI/UX
  3. Build a better brand identity for LeoFinance
  4. Build a guest account/onboarding mechanism

Perhaps the most exciting thing for us is that we'll drastically improve our ability to add new features and tweak existing ones on the new interface. Working with Steemit's condenser interface sucks and having something built from the ground up specifically for our community will open the doors to future potential that could never be tapped into on condenser/nitrous.

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Our Community:

LeoFinance is an online community for crypto & finance. We run several projects that are powered by Hive and the LEO token economy:

Track Hive DataBlog & Earn LEOLEO FAQ
HivestatsLeoFinanceLearn More
Trade Hive TokensLearn & ContributeHive Witness


Posted Using LeoFinance


The next best post was mine 😂 great to see my reddit sharing works so good.

Keep sharing, the right people take notcie ;)

Posted Using LeoFinance

This is my favorite post every month. I love watching the stats and numbers rolling in as you build a solid community from the ground up. I hope to see others follow suit in the future as communities like this add value to the whole eco-system.

It will be interesting to see next how you will go with onboarding specifically to your community rather than hive as that was one of the directions I expected communities to take from the very start. A thousand tribes with their own user base adding value to the eco-system.

Posted Using LeoFinance

Wow. Fantastic. Where do I locate buying ads?

Great job guys!

Posted Using LeoFinance

Nice job @trumpman2

Posted Using LeoFinance

Congratulations @steem.leo! You have completed the following achievement on the Hive blockchain and have been rewarded with new badge(s) :

You distributed more than 55000 upvotes. Your next target is to reach 56000 upvotes.

You can view your badges on your board And compare to others on the Ranking
If you no longer want to receive notifications, reply to this comment with the word STOP

Do not miss the last post from @hivebuzz:

Hive Power Up Day - Let's grow together!
The HiveBuzz Shop - New Items and Designs

Very nice!

Perfect 👌

Sounds exciting and encouraging. Keep up the good work :)

Posted Using LeoFinance

Looks like beside twitter reddit can have big influence as well :)

Keep up the good work Team LEO

Posted Using LeoFinance

Congr ads. Very impressed by how you guys are growing. Although I create no content that would be suitable for your site I am happy to up my stake of Leo tokens as I believe your success will continue so, each day I buy 10 more tokens and usually get another with my mega miners. My ad blocker is off for all your sites and I will come check out the advertisers.

Leofinance is really doing well. More records to be set

Posted Using LeoFinance

Exelente trabajo, todo muy explicito, gracias, te voto y te sigo.

Congratulations ....I need to post more on @LeoFinance

"This post is intended to serve as a reminder that the fundamentals of our community and project are growing."

All that matters right now. Great work.

While its a bit old right now, but I went back and listened to the LeoFinance Valuation podcast. If you're a LEO investor and you havent' listened to the chat, it's definitely worth checking it out.

Posted Using LeoFinance

Great work! It's awesome to see the Leo community grow and develop its own identify and user base!

Great job! Keep up the good work!
We will all keep growing :)

Posted Using LeoFinance

Those are some solid CPMs for the traffic you're getting probably because its to fintech started you're getting better CTRs for advertisers. Pitty there's so few inventory on coinzilla but for 18k visits that's not bad at all. I can imagine with the new UX and as it continues to grow this will only put further pressure on the LEO token the longer we keep going the more these effects compound

Great to see some real business evolving that are not just pyramid schemes.

After moving off of nitrous - will you save any BEE in fees or is it already sunk?

Posted Using LeoFinance