Giant companies are starting to accept cryptocurrencies as payment. And Google has ended its crypto advertising ban as of today.

Seeing the high demand from customers and the importance of cryptocurrencies in the future, companies are making important decisions regarding cryptocurrencies. Some companies aim to enter the crypto market by investing and accepting it as payment in some companies. Many companies have a crypto-related plan, but some are moving faster and are already entering the crypto market. The intense interest of companies changed Google's mind about cryptocurrencies. Google imposed a ban on advertising related to cryptocurrencies in 2018. With the date of August 3, this ban is over today.

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German luxury fashion house Philipp Plein has announced that it has started accepting cryptocurrencies as payment. Philipp Plein has partnered with crypto payment company Coinfy to accept crypto payments. Many cryptocurrencies, especially Bitcoin (BTC), Ethereum (ETH), Litecoin (LTC), Tether (USDT), Dogecoin, can be used for shopping from Philipp Plein. Philipp Plein is the luxury fashion house often favored by the famous and wealthy. Celebrities such as Paris Hilton, Floyd Mayweather, Naomi Campbell work with Philipp Plein. Italian fashion giant Gucci, rival of Philipp Plein, entered the crypto market in May. Gucci first stepped into the crypto markets by starting selling non-fungible token (NFTs) in May.

American fast-food restaurant chain Quiznos has announced that it will accept cryptocurrencies as payment. Quiznos announced that it has partnered with Bakkt and will begin accepting cryptocurrencies as payment in August. Customers using the Bakkt App will be able to purchase meals from Quiznos with Bitcoin. Quiznos said they initially identified the Denver area as the pilot region. For now, Quiznos restaurants in Denver will accept Bitcoin. In the future, all Quiznos restaurants will start accepting Bitcoin.

Many companies are making plans to accept cryptocurrencies as payment, some have already started. With the entry of giant companies into the crypto markets, Google has decided to abandon its ban on cryptocurrencies. As of today, ads about cryptocurrencies have started to appear on Google. Currently, these ads are only allowed in the USA. And ads that meet certain criteria can be published. But in the future it will spread all over the world. Crypto exchange Coinbase became one of the first advertisers on Google with the lifting of the ban.

There are many search engines around the world, but 92% of searches are done on Google. I can say that the lifting of this ban is very important for the crypto markets. Many people around the world search for everything on Google, so the adoption of cryptocurrencies will increase with the advertisements of giant companies. In short, the interest in cryptocurrencies is increasing day by day, so many companies do not want to stay out of the crypto market. Giant companies such as banks, shops, restaurants are working hard to join the crypto market.

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