Eid al-Fitr is a holiday that exists in Islamic teachings. After a month of fasting, Muslims are again allowed to eat during the day. Marked by Eid al-Fitr prayer in the morning under the low sun around 7 am. Moslem celebrate Iid al-Fitr.

In Islamic teachings, people are encouraged to wear the best clothes to go to the prayer. Some preachers describe the best clothes as the new clothes.

Besides that, in Indonesia, there are traditions in Ied al-Fitr. People will visit their family, relatives, friends, and neighbors. They sometimes visit family in other cities. Ied al Fitr is the time to meet ones they loved that have not met for a long time.

On these occasions, children like to wear new clothes not only for praying but also for meeting families, relatives, and friends.

Moslem Wears Demand Increase

In Indonesia, the most popular moslem wears are sarong, and Baju Koko. For women, there are veils, hijabs, and some accessories.
On the day of the 20th in the fasting month, people will hunt for new clothes. Boutiques, fashion stores can sell branded and non-branded clothing in large quantities.

Fashion stores usually have stocked the clothes before fasting month. They have ordered from suppliers to get lower prices before Ied al-Fitr. Before covid-19, fashion industries from manufactures to retailers earn high profits but today some manufacturers are lacking raw materials. Most raw materials of fashion manufacturers are imported.

Segmentations of fashion markets

There are three segmentations of fashion markets in Indonesia. They are low-class, middle class and upper-class families. Lower-class families will spend clothing from IDR 30,000 to IDR 200,000 for a cloth. It is around $2 to $13. Middle-class families will spend around IDR 200,000 to IDR 500,000 for a cloth. It is around $13 to $35. While the upper-class families will spend around IDR 500,000 upon a cloth. Mall and boutique are will get a lot of visitors from middle-class and upper-class families. While low-class families will go to street markets.

The primetime of sales of clothing business

People will start hunting for new clothes in the early of fasting month. Fashion stores will earn a slight rise in sales. On 10 days of the end of the fasting month, fashion stores will record the highest sales. There are some reasons;

• Workers and labours earn 13 salaries on 10 days of the end of the fasting month.
• 7 days of the end of fasting month will be a day off.
• Mudik tradition, mudik tradition is a trip of urban people to their hometown.

Those are reasons why the fashion stores will get the highest sales on 10 days of the end of the fasting month. Thanks for reading my post. I'd like to greet @jkr88. I hope he and his family are doing well. How is the season there? Is it cold? I'd like to invite him to proofofbrain or #pob community.

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