Building Inbound Marketing For LEO and HIVE
The only way the price of Hive and LEO will increase is by providing more value. However even if you have the best product ever if you don't have the marketing behind it no one will see it.
Since I don't have a background myself strong in Crypto and programing and instead have a strong background in marketing, funnel building and inbound marketing this year I will be pushing for creating inbound marketing for Hive and LEO along with any new projects that come around I believe in.
So what is a funnel?
The term funnel has been around for a while. Instead of a website it is a direct line of pages with a single goal behind it so your newly found customers don't get loss in the masses.
Seen above is an example of how a funnel system operates. Content is produced to create awareness and to start sparking interest. They then consider offers and product information. From there they buy your offer or product.
However in this case we really are not asking them to buy something instead we are asking them to take action and start posting on Leo and Hive. By Providing value they should then build trust within the system learn more and then end up buying Hive and Leo.
The thing with a funnel system is within just a few years it has already become obsolte and now replaced by something called Inbound Marketing.
What is Inbound Marketing?
Inbound marketing still has a good amount of the main aspects of a funnel however it creates a loop. While you still produce content on the front you also produce content on the back which your customers and in found followers interact with which promotes the product even more. Creating a viral type aspect to your marketing and allowing it to be less work in the long run to attract new people.
This is the method we will be apply to introducing people to Hive and LEO.
In a future post I'll be going over in more detail each of the functioning parts of this project.
Posted Using LeoFinance Beta
@bitcoinflood, Great to know that you decided to invest your Expertise to bring value to Hive and Leo. Good wishes from my side and have a blessed year ahead.
We recently created The Daily LEO on substack. Just about a week ago, we added a newsletter dialog on the site to turn visitors into "Leads" through the newsletter.
I think this is a step in the right direction in terms of getting our lurkers to actually sign up for an account on LeoFinance.
Now that we've also built a seamless onboarding process (with Lite accounts for Hive), I think we're positioned to turn strangers all the way into customers and eventually promoters.
If you ever have ideas, just throw them up in posts like this and we (the team and community) can put them into practice 🦁
Posted Using LeoFinance Beta
This sounds great I'll start taking a look into what you have established so far. For sure having the onboarding at no cost is a major turning point for the site.
Posted Using LeoFinance Beta
Yep take a look and let me know!
https://leofinance.substack.com/
Posted Using LeoFinance Beta
I do like how you used substack they have some cool new innovative features. Most likely take me through the weekend to get something setup and post about it but this gives me a good idea on direction and exposure you're currently working with. I might center it around my own posts at first but then open it up for more people to use after some testing.
Posted Using LeoFinance Beta
Music to my ears. It doesn't matter how good the product if there is no marketing. Really happy you're thinking about this. I love playing with funnels.
Posted Using LeoFinance Beta
This is imo what Hive and Leo lacks more, it's important to have good marketing if we want to be known out there.
Posted Using LeoFinance Beta