RE: Usecases for POB is a must but first step - Ad revenue .

use cases are very important for the viability and value of the token. The more high quality use cases the better. Increasing engagement is one way to increase usage and value of the pob token. Also, I think it would be best to bring in from outside the hive platform to help increase the value. Is there a way or a use case to draw non-hive/non-pob users onto the platform?