RE: What strategies should we use to attract users?

I was lucky in that I didn't have to 'join up' as I was gifted ths account already set up. From what I've seen of the join up process I probably would have been scared away by that alone. Once in it is such a difference to the other social networks that it again takes some effort to find your feet. You can't just click a share button and think your work is done, Hive actually wants us to do some graft and produce 'content'. I was doing that anyway somewhere else so it shouldn't have been much difference to do it here but it is.
I hear there are plans to make Hive more user friendly which for me will be the way to drive more people here as long as it doesn't become LIKE facebook instead of an ALTERNATIVE to facebook I think the user-friendly route is the way to go. I've never been a big money-maker and if that's the attraction you'll attract the wrong types.