RE: CTP Chat For.....StarWars Day, 2021
You are viewing a single comment's thread:
Hi! You had 58 comments on the #CTPChat thread yesterday? That's incredible! I'd call that a pretty successful first day. Maybe I can kick today off with a question...
How do you feel marketing priorities have changed the most in the last year and a half-- and over the last five or ten years? I'm wondering if you've seen specific important changes since the pandemic started, or if it's just been a steady march to here anyway over the last decade.
0
0
0.000
That's a really good question....
For me, the same has played true for years and even more so since the pandemic.
People hate to be 'sold' on something, but they love to buy...When they feel like they are a part of something and valued.
So for me, it's all about community. The key to strong market initiatives is help people see how they are a part of a brand, a community, a company.
One of the biggest reasons we work so hard within our community, is to bring that sense and feeling of value to everyone. We genuinely WANT people here and think when companies put people, before profits, great things can happen.
I like that answer! It almost seems as if the distance between people has made this community idea more of a priority for both businesses and consumers, ironically.
I think the last year has produced much quicker adoption of new tech and the online ecosystem in general... which also has a net effect of dropping the average capabilities of online consumers, so onboarding could be seen as a more necessary component of marketing plans. Simple is better?
Just thinking out loud though... I love putting noggins together and hearing different perspectives, as these topics will only get more important going forward. Thanks for the quick response! :)
We really did get thrown into the tech...I know a lot of people who never used live video before ever, are now masters of Zoom and Facebook Live.
But you are bang on...The easier you make things, the more people will adopt it.
That should always be the goal of development in this space. Ease of use.
I really don't like to be sold anything, always thinking that there is a catch or they won't be telling me the whole truth. I like to read up on a product or service to see what it is all about. I am really not liking that every time I look at an ad or something on facebook they are also putting that same ad in my face or something similar all the time.
The wonderful world of social media advertisements. lol