藏在儿童套餐里的小惊喜

前几天儿子天天念着要吃麦当劳,今天终于让他的心愿达成。孩子们最期待的就是吃儿童套餐,因为盒子里藏着小惊喜。今天盒子里的惊喜是小杯子,这些杯子是根据一套儿童书《奇先生妙小姐》里的卡通人物设计的,每个杯子对应的都是不同的卡通形象,而且可以收集一整套。今天我儿子拿到的是恶作剧先生,我女儿的是笑嘻嘻小姐,他们还说要收集所有的杯子,我反问他们“那我们得吃多少的麦当劳呀?” 只能说麦当劳懂得迎合孩子的喜好来做销售。

偶尔吃下垃圾食品可以解解馋,但我拒绝经常吃,绝不能为了那些所谓的“小惊喜”而妥协。

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佩服营销策划者!

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