UK consumers increasingly demand ethical, sustainable food from supermarkets

UK consumers increasingly demand ethical, sustainable food from supermarkets (UndercurrentNews

• According to the new report launched by food safety certification experts Lloyds Register, three quarters of UK shoppers want supermarkets to stock ethical and sustainable food.
• Furthermore, 72% also expect them to know the specific ingredients of all products sold, regardless of how complex the supply chains in the countries of origin may be.

Analysis and Comments

• The report reveals two interesting points; 1) consumers continue to be increasingly concerned about food safety and sustainability 2) but while in principle this affects their purchasing decision, price is still a key driver, raising the question ‘at what cost’ people will choose more sustainable options.
• The full report can be downloaded here.

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