Short and Sweet - Creative Colour

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Hi Folks

It is no news to most of you, but colour talks to you, it engages with you and it evokes all kinds of different emotion.

The emotions it invokes are pretty much standard, eg – we know that Red for instance can often invoke, Fear, Anger, beware, stop – Most of this is driven by Cultural Nuance, learnings, condition, how we are taught, our experiences of life.

However, there can be subjective and Cultural differences to how we perceive colour and how we react to colours.

Eg; In western countries, Red for instance can invoke all of the above emotions and reactions that I mentioned. Yet in Eastern countries ted is seen as a positive fire energy, something that invigorates and energises, empowers and strengthens.

This very basic outline demonstrates that difference in colour perception can be driven by cultural nuance.

Why do I mention this?

When choosing the colour schemes for your advertising, websites, promotions etc, you need to be aware that certain colours can evoke all sorts of emotional reactions in people.

So, choose wisely, do some research. There is a lot of information out there about the Psychology of colour and it is readily available.

It is not complex and there are a number of sites out there that break it down to basic dot po0int emotive qualities of colour, so the research is easy and easily understood and very informative.
If you start to apply Psychology of colour to your advertising, you will start to see different results.

Give it a go and watch what happens.
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