Hi. Glad you've joined me for Part 4 of my Case Study. In today's installment of my case study, I'll be covering video and how it adds to my dad joke website arsenal of engagement.
It wasn't enough to stick with dad joke memes only.
Nope. Now I've now started publishing funny dad joke of the day videos, too. I film these with my son, and I've done fairly well with these.
Watch the video above where I walk through the different engagement depending on media type. I compare the engagement I get for videos vs. memes and my take on creating this new content type.
For me, creating these videos is a win if for no other reason than I am creating memories with me son. He loves making them and so do I.
Why I Create Dad Joke Videos
For over a couple of years I've been turning dad jokes into memes. I have a simple workflow:
- Research a good dad joke (I define a good joke as one that's corny.)
- Login to ImgFlip. (I pay for a monthly subscription to remove the watermark that's automatically added by their service.)
- Create Meme, Remove Watermark, and Save
- Publish Meme on Facebook
Recently I've also been uploading these memes to Instagram and Twitter. Some of my memes have even been added to Pinterest. It's not consistent and second nature to me yet. I still forget to do one of the Social Media platforms sometimes. OK, sometimes I forget all of them except Facebook.
I decided to do dad joke videos as well, largely because I fell in love with the 'dad joke battle' videos. These typically involve two dads who face each other across a table, and then tell each other corny dad jokes. The dad who laughs the most loses.
I really love these types of videos, but I haven't found someone willing to record the two of us squaring off and telling videos to each other.
So instead I create dad joke videos with my son. I tell HIM the dad joke, and video his response. He always has something witty to say, and often his comeback retorts are epic. He loves making these as well, and it's something that I am glad we'll have together for posterity.
What Type of Video Content Works for Me
I noticed that most dad joke videos I've seen on Youtube are relatively short (unless they're joke battle videos). Therefore I decided that I would record all of my dad jokes in a similar format:
- Get Kai's attention and tell him a dad joke is incoming.
- Tell Him a terrible, corny, off-the-wall dad joke.
- Record his return and end the video with me inviting people to check out DadJokesAndMemes.com
- Keep the videos short (under a minute) so that they are easily shareable (kind of like a joke snack).
I've recorded 30 videos or so exactly like this, and they seem to work.
I am a little surprised at the shares and engagement, which I'll cover next. Keep reading. :)
Dad Joke Videos vs. Memes - Engagement
When it comes to the engagement on my Dad Jokes and Memes Facebook page, I've noticed two conclusions:
- People really like to share memes. They will share the same meme to multiple people.
- I tend to get more personalized comments on videos. I also get video comments on Youtube.
Here's an example of how the engagement is completely different based on the type of content:
In this example, after posting this meme I reached 898 people, and had 10 shares (with 65 total engagements). Other memes on my Facebook page tend to have similar numbers, with a LOT of sharing going on.
Takeaway: people share memes. A LOT.
Now let's consider the following video that was made the same day and posted only a couple of hours after the meme above. Matter of fact, it was the SAME JOKE.
The number of people reached on the video is almost half, and the number of shares went from 10 shares on the meme to 3 shares on the video of the same joke.
I have noticed that I do get more actual comments on the videos vs. comments on the memes, which is a good sign.
However, the overal people reached and engagement is down compared to the meme of the same joke posted on the same day.
Takeaway: People like to comment on videos, but don't share my videos as much.
Granted, I am talking about small numbers here, but this tends to be how my 6,000 subscribers to my Facebook page treat the different type of content I give them.
Please note that those two takeaways apply to MY content. Depending on your site, video type, and visitors\audience you make get different results.
Consistent Social Media Names Equals Great Branding
When it comes to branding, I've used the same name consistently across all of my Social Media platforms
@DadJokesNMemes ...I use that handle on Facebook, Twitter, Instagram, Pinterest, and ImgFlip.
The only place where I use a different naming convention is for my actual dad jokes website itself, where I use: DadJokeAndMemes.com
The only reason I chose something different for the domain rather than the handle is because I expect to get more and more search engine traffic, and when people search, they type jokes AND memes, and not jokes N memes. Therefore for the domain name I use something that would be autocompleted by Google or actually typed by an end-user.
Otherwise, I've used the same Social Media name across every platform. I even use it as a twitter and instagram tag to build my own brand over time: #dadjokesnmemes.
Short-term loss of engagement for long term content is a win.
I've also noticed that consistently I get less total engagement on the videos. However, there's some real bonuses to making these:
- I now gain followers on YouTube instead of just Facebook only.
- Google tends to rank pages higher that have videos embedded in them. Instead of using other people's dad joke videos, I get to use my own.
- My son and I make these videos together. He's in every single one of them. There's nothing like getting my son involved in this process. It warms my heart.
While I have taken a short term hit on my total engagement recently, I consider it worth it. I am building my brand, and I believe these videos are going to take off once I continue to build my brand and audience.
One workaround that I'm considering is to increase my meme output. Currently I publish a funny dad joke video every day, but I only post a meme once a week or so.
I've made these videos every day now for ~ 30 days, which has given me a noticeable footprint on YouTube.
I'm willing to take the short term dip in engagement for the long term advantage of now having videos in my arsenal for my dad jokes site. This appears to be the wisest choice, since I now have a footprint on another platform, and more visibility.
That's it for today's Case Study. Be sure to read the other parts of this case study: