Coca-Cola's decision to change formula: The 'biggest mistake' that gave Coke the lead over Pepsi

avatar

118424620-gettyimages-535045070

This is the year 1985. Summer is coming and there is just one name on everyone's lips around the world: Coca-Cola. This sweet, gas-filled drink has become popular not only in the United States but all over the world. It was the result of a very successful marketing campaign by the Coca-Cola Company. But at the beginning of 1985, the company's conditions were not much better. You may be surprised to hear this because the world we live in seems impossible without Coca-Cola. Today the company is present in almost every sphere of life, from the biggest music and sports festivals to public works. But in the mid-1980s, the Coca-Cola Company was at a loss for only one reason: Pepsi.



0
0
0.000
1 comments