The Importance of Autoresponders in Marketing

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Before starting on why Autoresponders in Markenting is important, we must know that it is an Autoresponder.

An Autoresponder is a very useful tool in digital marketing, since it is a tool that you use to viralize your business and have continuous contact with your customers, potential customers and subscribers, making a communication by having your emails automatically by means of your email and a database.

This will help you that each user who subscribes has the immediate response of your welcome, who feels at ease to be subscribed to your business, through it you can keep your customers informed of the best products they have in your business . An autoresponder is not a system that will only have a single template of information.

Autoresponder Stages

• Initial Stage: In this stage there is the welcome and required action, where the first one allows the subscriber to feel comfortable subscribing to get a welcome. The second is to verify the client's subscription to the platform.

• Launch stage: This is the product launch where you detail your customers of new products or services to your customers.

• Holiday stage or event: This is the birthday or anniversaries, breaks and vacations or discounts and discounts. This stage is very important because it makes the client feel important taken into account.

• Post-sale stage: Here the autoresponder helps the business to debug the databases to know who is inactive, or attract former customers.

Importance

This tool despite the years and the new social networks are still important in business and a great help is because through it you can program or configure a series of emails that you will send to your subscribers in the determined time that you set yourself Without having to be doing it every time a customer subscribes, or being stuck on your computer with your mail open, it helps you have greater productivity, it's like having an assistant 24 hours a day.
At the same time you will have systematized the information in a very economical way because you are not generating liabilities to your companies obtaining a human resources that makes you that operation for free or with a fixed income (that depending on each program that uses the business) is by they who carry out a study of which system they will use depending on the level of your business.