YouTube Is Going To Be The Largest Live TV Provider?

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This is much different. What is interesting is that YouTube is already #4 on the list. Only Charter, Comcast, and DirecTV are larger, making it the 3rd largest pay TV service.

YouTube Going To Be King?

It appears that Google is starting to shift the financial picture regarding their service. Some are estimating that it will be profitable, for the first time, in 2024.

YouTube TV, the fast-growing virtual multichannel video programming distributor, is expected to post a profit for the first time in 2024, according to analyst Michael Nathanson of MoffettNathanson.

Nathanson sees YouTube TV having operating income of $200 million in 2024, following a loss of $300 million in 2023. He sees net income continuing to rise, hitting $600 million in 2026.

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The firms expects YouTube to become the largest Pay TV provider in the United States.

Billions of dollars are at stake. We can see how the shift in millions of customers are going to really disrupt things. This industry is one of the more fascinating ones with things shifting rapidly.

At the core of this are resources.

When it comes to money, Google is one of the larger players. The company has strong profits margins and likely is going to be expanding as digital platforms and AI grow.

All this feeds into the network effects of the company.

Sports Bidding

My hot button for this industry is sports. That is, in my opinion, going to be the difference maker.

Live sports are very popular. The leagues get large sums of money for the rights to their games. With contracts starting to come up, it will be interesting to show how much weight the technology companies toss around.

Will Google get deeper into the game. It already has NFL Sunday Ticket package which means it is not resistant to big contracts. It is on the hook for a billion for those rights.

Does the company spring for more rights? Will it get in there with Amazon and Apple?

YouTube is very popular with the younger generations. This could bode well if they are able to convert these people to their platform. Even if they do not, there are still plenty Boomers who are still tied to legacy television.

We will check back to see what the numbers look like in a year. There is a chance the cable companies slow the bleed. However, it does seem that Google is getting aggressive in its pursuit of more subscribors.


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7 comments
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The amount of tvs in houses has not gone away even though people want to buy subscription services like netflix on cellphone/pc/laptop/tablet but still Tvs have occupied a space in the market and that is why console business is still up and running so YouTube wants to occupy this market and they are slowly and gradually going towards that no 1 spot in this department.

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This data is very interesting. I didn't expect such a big growth projection for YouTube. It's time to start using 3speak even more, thus we slow down its advance

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Agreed. We have to keep pushing these alternatives and then promoting them. Things are happening fast and on many levels. People need to realize how much we have to start feeding our own troughs.

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What I've learned is to never bet against google. I can see them taking the top spot of tv providers soon. I do think that generative AI, especially video AI [text/image to video] is the X factor. It has been progressing at a fast pace, and it could suddenly shift a lot of these things immediately. If small to medium corporations can make their own videos easily, then I think regular TV can be left in the dust before YT gets the top spot anyways.

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Yeah. Google does a lot wrong but it has staying power and, you are right, to bet against them is not wise.

In my next article, I will cover this a bit more and lay out where the future might be.

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Nice. Looking forward to it.

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