The Future of Content Creation
The Internet changed content distribution.
If you disagree with that statement, obviously you are not old enough to remember life before the World Wide Web. You also probably do not remember when the "information superhighway" was a saying.
The reality is content distribution went from basically broadcast television and cable news to anyone with a blog or YouTube account. Certainly, one will make the case the quality is not there, which is valid. However, even within the broadcast realm, things changed greatly.
Cord cutting is nothing more than the Internet disrupting the flow of content. We see how people now would rather subscribe to Netflix as opposed to pay the cable bill. The problem is that, if you subscribe to enough of these services, the bill is higher than cable.
Nevertheless, distribution was forever altered.
Now we are entering the next stage of disruption.
Content Creation on Steroids
Over the last couple month I covered how we are in for a major paradigm shift. Within this will be the obliteration of Hollywood and the traditional content creators. Media companies are going to see an onslaught that puts them on life support. Some will take exception to this but history reveals this to be the case.
Notice how we started with the Internet disrupting content distribution. Nothing was stated about content creation. There is a reason for this.
While we saw progress, nothing over the last quarter century is consider disruption. In fact, much if the advancement was to the benefit of the major players. While YouTube creators are light years ahead of where they were a decade ago, we are only touching the surface.
Things are about to go parabolic.
The image above was generate by artificial intelligence. It is something that was created using stablediffusionweb, a simple prompt, and about 45 seconds.
Naturally, this will never be confused with cinema quality bit it is an early stage design.
Do Not Compare Today With The Future
The key here is not to compare the technology of today with where we will be a few years from now. We can see how the chatbot technology is moving. This is something that was not even available to the masses a year ago. Now, it is in many of the platforms we use each day.
Many of these systems have over 100 million users feeding it information on a daily basis. Over time, the software will improve. The major question is how fast?
Here is where the future of content creation enters.
What happens when most platforms has a generation tool like the one I used for that image? Of course, over the next couple years, the ability to create photo quality images might be available.
We would be remiss if we only relegated out focus to images.
There is a similar push with video. There are a number of software applications available that will generate video simply by keying in some prompts. The quality of the videos is very poor at the moment.
Once again, we are dealing with 2023 technology. The entire conversation changes when we are discussing 2025 or 2026 software.
Some feel that AI systems are doubling in capability every three months. Whether this is accurate or not is up to debate. However, even if it is doubling every year (a very conservative number), that is an 8x jump in capability in 3 years.
Based upon what we saw with the chabots over the last 12 months, this is ultra conservative.
The Floodgates Are Opening
Elon Musk claims that Grok was released into alpha after 2 months of training. If that is the case, it is indeed impressive. Whatever the number is, we know this was something that did not exist even as a company back in the Spring. Thus, it went from nothing to what it is today in a very shortperiod of time.
If we are looking for a modern day gold rush, it appears this is it. We have every major technology company setting up their own systems. There is ChatGPT, Grok, Claude, and Bard to just name a few. Each are being fed massive amounts of data each day, only enhancing their abilities.
The 1990s saw a number of browser wars. We had Mosiac followed by Netscape. Internet Explorer took on the latter, showing dominance by having the operating system. After that, Chrome came onto the scene which pushed things to another level.
It is likely we are seeing the same thing. Today there are more than a dozen browsers you can use, most with similar features. People have personal preferences but theyall excel at what they were designed to do: surf the web.
These AI systems are going to be the same. The race is one and to believe that massive advancement will not take place in a few years is a bit out of touch. Keep in mind ChatGPT only launched November 30, 2022.
A lot is going on in the space including OpenAi announcing that developers will be able to build their own GPTs along with a store for AI bots.
This is about to set off a firestorm that will likely eclipse the past year.
Hang on, things are Just Getting Started and this means content creators will have some incredible tools at their disposal.
Posted Using InLeo Alpha
Why do I feel happy about this?
" . . . obliteration of Hollywood and the traditional content creators. . ."
Your take is very interesting. Some think that AI spells doom for content creators. Instead of seeing incredible tools at the disposal of content creators, these people see nothing but threats.
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Did the Internet kill content distribution? No. It altered how it was done.
The value of these major players is going to disappear. Content creation will take place, just like content distribution is done now. It will, however, not come from the major players in my opinion.
I just wrote an article about the long tail. This is what is happening.
And that's the good news. The value is undergoing a dramatic shift from major players to the early adopters.
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