Facts of Promotion...
Hello Everybody
It has been raining cats and dogs the whole day! The weather was perfect to sit back and enjoy a good time watching a movie, with a cup of tea/coffee :) Nevertheless, apart from that let us concentrate on something productive for us, so stay tuned, fellow reader!
Over the time that I have given on different platforms, the idea and the basic analogy of promoting a project to someone/us by different brands/products really gave me different Vives and chills as we speak. The constant reminder by these products via their promotion in different ways gave me the idea that probably whatever they are saying/delivering is the truth. But in reality, in most cases, it is not! Do not be surprised, as there are plenty of daily products that you are purchasing due to the probable effects of these so-called promotions. Let's go in-depth!
Promoting a product :
Today's world is a world of competition. In order to survive here, you need the best to offer your clients/customers. As easy as that sounds but, in reality, it is much more difficult than you can think of! Thus comes the different ways of making an approach towards your customers.
Visibility
When you have a grand, successful product that is fit or perfect in your calculation and you know it can help others as well, you need to make others aware of that. Or else whatever or however successful your project is it will not see the sunshine of it. Without proper visibility or proper publicity, a project can never thrive. You can relate to my words by watching different sectors and 100's if not 1000's of projects went down due to this reason. If I am not aware of a better option than the present one, I will have the absolute idea that this option that I am using is the best one out there, so why bother and think of shifting to any other path?
So visibility plays a vital part that you really need, in order to progress with your project/product.
What difference does your idea makes?
Now, this part I have already discussed above but in addition to that, I would like to add, nothing stays forever. Even the best have to move over and give the place to someone else at some point. make something unique or promising or profitable from your product which will bound people to come at it. Who does not like an additional bonus, after a purchase! If you have something attractive and nice to offer, you will find your way to your client eventually!
Maintaining the Quality
Honestly, this is where the main difference comes in. When you slowly get what you desire, be that it may in a business/profession some people start to slack in that place. That is what makes them take a back step after a certain period of time. Now, if I am a client, let's say of a company, I want the service to be as smooth as possible and that would be also without any discrimination. If you are prioritizing your clients in terms of status, you might get the bigger fishes in your pocket but you will miss the school of fish which will help you in terms of mass adoption. maintain that service and move forward with that, in fact, if possible improve on the way. The most important fact about maintaining the quality is that, do not promote something that you can not deliver. This is what, will ruin you in every possible way. Keep that in mind at times.
Promotion is a much-needed fact when it comes to delivering a product/project to consumers. Whereas the success of it does depends on the outcome of it and all the other facts related to it. These are not any expert opinion btw but if I would have started a business, I would have kept all of these in mind and work alongside those. And of course, improve on the way of building the empire of that business of mine!
Image Source : 1 , 2 , 3
Best regards
Rehan
If the client is in the first place for you, you can't do it wrong... OK, you can, but that should be the main thing that you are following...
Great post! Thanks for sharing!
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I suppose some people forget that and profit only profit gets their 1st priority, which eventually ruins their moral, thus their business as well.
It's impossible to survive without promoting us, our products.
In a way, it is indeed true apu.