Ask Leo: Should Marketing Be About Stories We Tell?
Traditionally marketers just had to advertise products by highlighting its benefits and reasons why consumers should purchase them, but in today's digital age of advertising it can be tough getting heard above the noise. Talking about their products by several brands has become unexceptional and targeting the desired audience would require great efforts.
The key to modern marketing as stated by Seth Godin is that “It’s not so much what you make as how you present yourself through storytelling” and the only way to truly set yourself apart from competing brands and products is to establish a profound connection with your target audience that goes beyond merely attracting them. Personal connections are essential for being able to successfully recall information.
People comprehend that they require things yet the inquiry remains as to why should they favor one brand and model over others? Not only do they look at benefits and advantages but also pay attention to stories. These stories let them know that the brands aren’t just selling, but they’re also sharing.
If your goal is to be exceptional, you must create a connection and one of the reasons why videos and photos are so popular is because they feature heavily in blog posts. Through social media we are able to communicate information using our unique stories and experiences, and marketing has adopted a new method. Concentrate on weaving captivating stories instead of pushing merchandise.