Spike Lee Bitcoin’s Commercial Came With An Unexpected Backlash

I saw a video on Twitter about a spike lee bitcoin commercial. Spike Lee is a known popular American Director who has won lots of awards for his movies. Some of his movies are Malcom X, Blackkklansman, Do the Right Thing and others. I was excited to watch the commercial because I thought it was going to be like a bitcoin awareness commercial.

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The commercial had spike lee talking about how old, old money(Fiat) is and how its controlled by the elite and pushing the average down. Then moves towards talking about new money. New money here is crypto currency and how fluid and non discriminating it is. Of course he had to use people to explain how new money is way better than old money.

I was getting excited and enthusiastic to the motive until I saw something that looks like a company logo. Turns out that a company called coin cloud paid spike lee to make that advert.

Coin cloud is a digital currency machine operator . They offer easier and fastest ways to buy and sell bitcoin and other cryptocurrencies. They also offer Bitcoin ATMs to make crypto transactions easier.

If you would like to watch the commercial, you can click on the source link below the image

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But the advert got a lot of backlash as most people felt the message portrayed by spike lee was misleading. Coming from Coin Cloud,people claimed the company’s staff are not as diverse as the advert claim new money is. They claimed the ad was aimed towards ripping people off, I don’t really know how true and possible that is.

The ad was released in a bad timing as it was released almost the same time the dogecoin cofounder went on a Twitter storm talking about cryptocurrency becoming a new age capitalism. Some of the contents on his tweet gave the idea that crypto is on a decentralized blockchain but yet still controlled by some powerful rich people.

I guess people weren’t all comfortable with the ad coming from the combination of spike lee and coin cloud. They felt it was contradicting because the company probably doesn’t practice diversity in their organization, but they just trying to use the opportunity to make money off their prospective new customers.



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