RE: Big Brands & Start-ups: The Diabolical Disparity
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Making a good name is very crucial and should be imperative to any business owner, man. Profits are awesome, but there's that power and control a good name provides.
I recently learned something about Apple. They behave like they are the only tech brand in the world. They don't compete conventionally. For example, while everyone (like Samsung, Xiaomi, Oppo) is advertising their new stuff, the often compare themselves.
They'd say stuff like, "We have now brought to you the first headset in the world with a AI to process augmented reality blah blabh..." Apple, on the other hand, will say something like this instead: "we bring to you our first headset, and it based pm spatial computing." And never for once did Apple mention AI when they released it.
Basically, spatial computing comprises of AI and all that, but they don't paint it like that. That's how you see things like "fingerprint scanner" on most phones, but no, Apple called their own Touch ID. I don't know if you get me. Hehe...
I understand you. Apple is very intelligent when it comes to marketing and business strategy. They consider themselves to be in the league of their own. I think one of the reason why they do this is because they want to set a status marker. And the reason why I think they are doing this is because the market is pretty competitive. Some of Apple's tactics are considered to be diabolical, but this is them choosing the sophisticated way to market and sell their products. When you say conventional, I'll say Apple does it diabolically, it's working and they're only going to get better. In Nigeria, we have no such thing. Once you're in liason with government and an already established brands, the room for innovation is mostly impossible. Thanks for that Apple narrative