RE: Nigeria: A Unique Business Market & Industry
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It takes money to make money indeed. But then, the right way to do it is important. I often wonder how people enter markets simply because they see that it's thriving, but then do nothing different to actually ensure their success.
Everyone is selling this or that, but they're all doing the same thing by not being unique in any way. I don't know how it is to run a business, but I sure as hell know what a competition is, and that it's important to be unique.
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The business model on WhatsApp has over saturated the market in Nigeria. You would see how your WhatsApp is filled with people selling different stuffs at a very expensive rate. It's all same thing with nothing to spice it up. I think creating something to spice it up is what these business lack.