The Impact of the Zealy Tasks on MAUs

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Hurray!!!!,

The Zealy campaign is here once again! Hive adoption has taken on quite a new dimension, as all hands are now on deck to push this to whatever limit it takes to bring to the public what and how hive blockchain works.

Before now, there was a first #zealy campaign that happened and of course there was a price tag associated to it. It was more like a bumper harvest for many who wanted to join and contest for the highest mark. Two things were involved in this:

[a].

It was during this set time that the new Leofinance interface became functional, with features introduced literally on a daily basis, though the features added then are nowhere near the awesome features we see now. Most of the tasks done on the system were directed to the new interface as it was a way of drawing traffic to the system, and of course the interface has drawn the attention of other departments outside of leofinance. Not just that other users on the blockchain get to know about the interface but to instill in them the way to navigate through the interface and make use of it in a very easy and comfortable way.

[b].

On the aspect of threads, the Zealy campaign helped in a very significant way, such that most of the tasks involved on Zealy were directed to threads as threaders now learned how to engage through and on threads. The aspect of threads being a marketing channel was well seen and known, as added each day is the influx of new threaders with various topics of interest discussed each day, literally. The awareness of the thread space being an arena for clearing some doubts about hive blockchain was established in a way as people got to thread, earn, and learn.

MAU's on the Increase?

Long before now has the subject matter of increasing the number of monthly active users on the Leofinance space been talked about, and this magic happened during the first unveiling of the Zealy campaign, where many people were on their toes to get the daily tasks done on Zealy so that they would be drawn closer to the title. The increase in the total number of threads, posts per day, and comments both on articles and threads shows that there was actually an increase in the total number of monthly active users. Since this happened and the zeal came to an end, some, if not a greater percentage, of those involved in the zeal left the threading space, and all that is involved is increasing the number of MAUs, and leofinance experienced a decrease in the activity channels both on threads and posts published, except for the die-hard fans that continued and engaged through, and here we are today on MAU's.

Now the Zealy campaign is back but with a different aim, and already we have started experiencing an increase in engagement levels here on threads and articles as people have started sharing their thoughts and experiences concerning each level and task they are into on the challenge, but could this alone increase the rate at which the desired monthly active users on Leofinance and Hive at large increase?

One thing made clear is that there is a difference between engaging in this campaign and sticking around even when you don't get to win the prize. The driving force behind this isn't just winning the prize but also bringing more value to the hive by letting more people know about this wonderful blockchain. In this process, traffic is drawn to the hive, and at the same time, the needed attention is created so that the target of onboarding the multitude can be achieved. The journey of a thousand miles, they say, begins with a step, followed by another. This is just what has been made active and practical through this season of the campaign; the tasks have been added on a daily basis to draw the attention of people and make them understand what it takes and what is involved in getting the massive onboard needed on hive, and at the tail end, the user base on hive generally increases if this target is reached.

On the aspect of leofinance, seeing that some of the tasks on Zealy involve following leofinance on Twitter, hive-related accounts, and much more, there is going to be an influx from this end to leofinance because, in the very first place, leofinance is anchoring this adoption. Also during the time of funding of the projects, one of the points mentioned is that Leofinance is going to tackle the aspect of hit-and-run by some users, most especially the new onboarded ones, so that they will find more reason to engage with the community and blockchain, as the manual through which this can be achieved is all encircled in the onboarding processes.

Posted Using LeoFinance Alpha