Thinking Out Loud About Threads

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"Hey man, let's go hang out in Threads and talk about this instead of being in Discord!"

"Sounds good, let me go get a coffee and I'll be right there!"

That was pretty much the last things that were said in the CTP Discord earlier this afternoon. You see, @crazycowboy and I decided it was time to 'talk' on the blockchain, rather than use the web 2 tools that we're all so very used to.

It ended up in quite a popular Thread today and wow, look at these stats...

$LEO Ads was the topic and given the background both @crazycowboy and myself have in 'online advertising' this was right up our alley. As much as I'd love to talk about what we discussed, this isn't the point of this post.

Instead, Rich (crazycowboy) asked me what I thought Threads needed, or any web 3 project needed, to get mass adoption. I came up with these 5 things...

I wanted to break each one of these points down, and see how Threads fits the billing for what I would consider a superior web 3 project!

1. Fantastic UI

When you consider where Threads was a few months ago, to today, you should feel pretty good! It's getting better and better each and every day. I love the latest features including actually seeing what each Thread can potential generate in ad revenue.

On top of that, all the 'little hidden gems' truly makes the UI a fantastic experience. Sure we'd love for all the kinks to be out of it, but that will take time. Right now, I just see improvement almost daily on the experience.

2. Very easy to use

Once you 'get' Threads, it's easy enough to use. However I think a cleaner layout to how conversations happen could benefit the platform. For example, on the above Thread that I mentioned, you can see a concern from @trumpikasleo that I agree with.

It'd be great to have the entire conversation laid out, rather than having each comment have to be 'opened' if that makes sense.

Still, this UI and platform are very clean, which makes navigating it pretty easy. All things will get better I'm sure!

3. Mobile friendly

I understand the argument with having to cater to Apple and Google, and that is never fun when it comes to building a web3 app for their respected app stores. However, I just can't help but think....

What would happen if Threads actually had a native app?

Game. Set. Match!

I'm not sure if it's even in the plans but I think if there was a way to make that happen, it would change the game when it comes to mass adoption.

4. Branding

This is my biggest concern. And it's not a concern per se, more of a plea lol

Threads is on Leo Finance. Threads isn't a standalone project. This creates a bit of confusion to others. Telling people to go to 'Threads' but they have to go to LeoFinance.io just seems confusing for new potential members.

Threads is a FANTASTIC brand name. I truly believe that should be front and center. And I understand trying to keep everything under one roof, but for marketing and branding purposes, you just can't beat a potential 'Threads' brand. $LEO is the token for sure, I think that's brilliant to keep that. Just think a standalone 'Threads' brand would do wonders.

5. A couple of influencers, talking about it

This is frustrating. We have one of the top crypto influencers actually using this app all the time. She rarely mentions it in her YouTube videos though. Imagine if we had just a few of them, actually use this app daily, promote it to their audience and create content directly for it.

Ahhhh, the dreams of potential lol

It's coming!

I truly believe that. It's why I have been buying as much $LEO as I can over the past few months, and will continue to do it. Sometimes I think a lot of forget that this is a small development team, that doesn't have VC funds to develop things tomorrow. So patience is needed!

I personally have plenty of that lol. I'm here for the long run, and can't wait to see how this platform continues to grow over the next few months. And while this is not financial advice.....

Just wait until those LEO Ads start paying out lol Oh boy, we're in for a wild ride!

Posted Using LeoFinance Alpha

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43 comments
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Putting out an app to a wide audience would be quite a powerful way to onboard people. The sign-up process for Hive would still be the biggest potential barrier, however. For privacy-centered individuals, having your account connected to your phone number, in any form, would also be a potential concern (it's the reason I only use the most necessary apps on my phone, and do the rest via non-phone devices using my own data).

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I understand people wanting privacy and anonymity. I personally don't care lol So for me, I'm ok with giving my number.

And most people on traditional social media have no issue verifying who they are either. Most require cell phone verification or email. But I completely get why on a blockchain, people aren't fans of it.

Posted Using LeoFinance Alpha

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(Edited)

Threads is on Leo Finance. Threads isn't a standalone project. This creates a bit of confusion to others. Telling people to go to 'Threads' but they have to go to LeoFinance.io just seems confusing for new potential members.

THIS.

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Threads are very relevant today especially with the news that Facebook is coming up with their Twitter alternative soon.

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We have a great thing being built here, can't help but think the timing is perfect for it.

Posted Using LeoFinance Alpha

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Remember when you hung out on Noise.cash?

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Urgh, not one of my finer moments. Always was trying to bring people over to Hive, but Noise was a tough nut to crack.

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PIZZA!
The Hive.Pizza team manually curated this post.

You can now send $PIZZA tips in Discord via tip.cc!

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When you consider where Threads was a few months ago, to today, you should feel pretty good! It's getting better and better each and every day. I love the latest features including actually seeing what each Thread can potential generate in ad revenue.

Absolutely. Threads has come a long way in just a few short months, and it's exciting to see the progress. The new features, like being able to see potential ad revenue for each Thread, are game-changers. It really helps us understand the value of each Thread and make informed decisions about how to prioritize our content. Overall, I'm very happy with the direction Threads is heading!

!BEER

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It's exciting stuff. Seeing how far it's come in these few short months.

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(Edited)

The branding is awkward. Especially when hovering over an account name and being presented with the lion theme and status symbols.

For instance Twitter's logo is a bird. They don't call new members "hatchlings" until that new member pays hundreds of dollars in order to level up. Noobs feeling like they're somehow lesser works in a game, but not on a social network.

There's always far too much focus placed on making the platform/stakeholders wealthy and it looks more like a club to an outsider.

Outsiders don't care about the token value. On a social network, they care about their own stuff. It's common for someone totally on the outside to look in, see what appears to be a club, and conclude they won't fit in.

The ad revenue is only for stakeholders. Anyone signing up, creating a buzz on their own, then seeing that ad revenue ticker go up, is not seeing even a dime of that ad revenue. They'd have to buy tokens first. Then they'd have sit and post threads nonstop for several years to recoup those losses. Can't call that "being paid" or generating ad revenue. The effort generating engagement is paying someone else. Any new member, totally on the outside with nothing in the wallet, is not getting a fair deal in my opinion. And that's just me putting it nicely.

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I think that is what web 3 should be though, ad revenue only for stake holders. We complain about traditional social media having all the power and controlling the narrative, mostly because the owners make the money.

Here we can flip it. We get to see a share of what is generated. The more active it is, the more those ads get served.

I think the 'Lion' brand is a culture / community thing. Calling ourselves Lions, is like calling each other Hivers (or Hivians lol). Makes people feel a part of something. But I understand what you are saying about Twitter.

And I dont think you need to pay to play here. The larger LEO stake holders are very generous with upvotes and trying to spread the token out to as many as they can. Sure, if you were to try to live off what you earn with Threading, it';ll be a few years lol But that's all micro-earning.

Big picture would be for me, get them interested and see why some stake holders are earning more from ad revenue. Now they are more active, and potential powering up.

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A lot of moving parts there. An interesting scenario. So if the new member looks in, becomes interested, signs up, threads the day away (which I know from experience can at least be fun sometimes, if people are around), receives their micro dose, powers up, eventually maybe sees ad revenue kick in. Now to get paid from that they must power down and sacrifice future ad revenue. There's a bit of a catch there.

Perhaps I'm a tough sell. Maybe that's the problem. Hint: That's the problem. lol

As for web2, the owner's making the money, and people complaining about that.

I could buy a truckload of LEO, sit back, watch everyone thread the day away, not lift a finger, and make money off their efforts while they're busy convinced they must climb that mountain and level up, taking a hit if they stop, hardly making a dent in my wallet, and easily replaceable by the next group walking in the door. Eerily similar to web2 options that lead to complaints, in my eyes. Perhaps that might be appealing to someone getting in early (still a gamble), yet potentially leading to bad press down the road (something I'd factor in before buying). If the system in its current form takes off, I do see people asking for a better deal in the future. That would be the web3 angle kicking in.

Sidenote: I never identified as a Hiver/Hivian or even a steemian back in the day. But I do know some people like that kind of stuff. I'm not too good at fitting in.

I do hope Threads works out. Got a lot of respect for you folks trying to make it work.

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I think we are clashing with another Hive blockchain. If we can compete in branding and get out of that clashing of names things would be lot easier too. I feel that threads would create it's own branding and would make Hive underneath have some value like LEO.

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Yeah I dont think Hive should be branded per se, but rather the applications built on Hive should be the focus. Hive is the tech that runs this stuff. I'm ok with it playing the background while the apps take the shine, if that makes sense.

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Indeed... I mean... potentially I would like to use Threads to talk to people about things other than crypto or money. What if we just chatted about... gardening... or my hobby?

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That's what Threads is, for everything. Leo is for long form finance crypto stuff, Threads is for everything and anything.

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Threads are definitely amazing and I agree that the UI is definitely fit for threads. The only downside is that the long-form content requires a lot more work. I think an app would be quite useful and I still would prefer it if people use threads over Discord.

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I still think, long form and Threads should be separate. Would help a ton with branding and marketing.

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It is clear that the best way to raise awareness about Web 3.0 is to use it.

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I think having a mobile app will greatly help in adoption. Many people prefer mobile for social media engagements. The UI is looking better and better with each passing day.

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Absolutely, I agree 100%. The more mobile friendly this experience is, the better

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I think after everything, leothreads checks in all these aspects. It's becoming friendlier to use overtime and it only needs a little adjustments to be able to withhold a large userbase. I think what remains is a few influencers who knows their onions talking about it.

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For sure man, I mean it's still got a long way to go but you can see the right things are being worked on and improved every day

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It's a long way to go. I hopped on the Leo train in 2020 and apart from the 1$ Leo hit then, the development we have now, surpasses everything we use to have back then

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Having a way to easily see conversations (I called it a "conversation mode") was the feedback I gave for Threads too. I don't believe Twitter has that, which is even better.

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The notifications 'filter' is awesome. Can most definitely enjoy the conversations much more.

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I meant seeing the entire conversation at once (scrollable if it's long).

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It's Really Good to see how threads are becoming a part of everyday hive life... We've came a long way ahead and it does feel good to use it without bugs or issues... New features are keeping me excited and still have a long way to go.. that's more like a perfect place for me to do chit chat, share thoughts and all.

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Absolutely! I love it. Just enjoying my time there each and every day

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I'm with you on number three. I have heard the argument from Khal and it makes a ton of sense about not wanting to cater to the two big stores rules and regulations, but I think it would spur growth too. People for the most part are lazy and just want a user experience that is familiar. That means downloading an app from the store and using their stored credentials to access it (Apple ID or Google account).

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yeah man, i understand it why you dont even want to deal with google and apple...but man, the adoption would be insane.

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Honestly, the threads makes a lot of sense to me. So many people do not like to blog. They prefer the threads...

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Yup, short form content needs a home and it's found it with Threads.

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