Engagement! How Does Steem Stack Up?
The STEEM Blockchain!
We love it for the technology. It's appreciated for it's potential. The people are what make it so unique....
However one of the toughest selling points I we have faced is this...
Grandma Jean isn't on STEEM!
She's busy liking her grandkids pictures on Facebook though...
Ah yes...Onboarding! Making this place attractive to the outside world. Which is a world that doesn't care about the squabbles about potatoes. Or downvotes. Or who has what stake and how much.
What they care about is...Can I use it easily and is it a fun place to be?
I've said before, it's not up for the world to change for the Steem blockchain, it's up to us to create an attractive experience that people WANT to be a part of.
So I did a little test over the past 24 hours...
I wanted to see, what social media platform would generate the most engagement for something I put together...
Why?
Because whether we like to admit it or not, if people aren't ENGAGING here...We don't have a platform worth talking about. Grandma Jean is never coming over!
We need people engaging with each other to make this stuff spread...And again, attract an audience that wants to be here.
So let's see what happened when I shared this meme....On Steem (Appics), Facebook and Twitter.
The Dolly Parton Challenge has been everywhere online over the past week...
So instead of creating a graphic and highlighting LinkedIn, Facebook, Instagram and Tinder...I decided to have a little fun and use Steem dApps and Tribes only!
I used @SteemPress instead of LinkedIn, @Dtube instead of Facebook, @Appics instead of Instagram and for my final act....@Dporn instead of Tinder (which got quite a few laughs...)
Here's what I saw when it came to engagement as I shared the meme on Facebook, Twitter and finally right here on Steem / Appics...24 hours later;
25 'Likes' and technically only 2 comments. That 3rd comment is me replying to one. So Facebook traditionally always does good when it comes to engagement with my friends and followers, this didn't do that good when it came to comments.
So...The bonus about Twitter is I could click and see how 'deep' the engagement was. I got about 1000 impressions of the meme, 4 profile views and 3 hash tag clicks...Not bad. But the big two numbers were 21 'likes' and 6 comments. So a better 'back and forth' with my followers and friends, but roughly the same amount of likes.
I'm happy with this but a little surprised. i thought it would have been shared much more within 'Steem Twitter' as I get quite a lot of support from fellow Steemians on Twitter, but the numbers were good and I was happy with it.
Steem / Appics
Captain Obvious wants to say a few words...."Steem wins!"
Yup, you guessed it and it comes as no surprise for those of us ON THE blockchain! Engagement and 'likes / upvotes' were awesome!
First image is my Steem rewards and numbers....104 likes, 14 comments (I responded to them, that's why there are 27 comments) and $1.03 in Steem Rewards.
Second image...$1.40 in Appics rewards.
I'm not surprised from the engagement I saw from this content and the comments...Most people got a kick out of it and thought it was creative and fun. Steemians appreciating and supporting a fellow Steemian.
I believe this is what most who aren't involved in Steem fail to understand...We have amazing engagement here. And yeah, there is incentive to do so..So what? What's wrong with appreciating each other's content and letting the creator know you do so?
As you can see, the rewards I got aren't going make me rich....But that's the point!!!
It's a BONUS!
Look at all the amazing comments I got on that content shared on the blockchain!!! That's the real wealth of opportunity here on Steem.
I remember when I first joined Steem there was a popular saying going around the blockchain...And I'm paraphrasing, but it went something like this;
"Come for the rewards, stay for the community!"
That is really not a bad value proposition for this place...We've got FANTASTIC people here that support each other with strong engagement, this is something to be celebrated as we onboard more users!
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Posted from my blog with SteemPress : http://plus1daily.com/engagement-how-does-steem-stack-up/
Awesome to see JonGo. We just need to continue to get the word out that you can Engage on Steem and as a Bonus you can put a little "value" in your pocket while you're at it .
Thanks for this experiment, buddy
For sure. I dont think straying away from that message helps at all...Rewards are great, engagement is great too...Such a win win here!
I was explaining this to my partner last night after watching the live stream, she said well of course they engage, they are getting paid to do so , so how genuine is the engagement.
I said, engagement is engagement and the more that people engage, wheter they are getting paid or not, the more they will actually engage. once a haboit ois formed we are always looking for ways to improve and interest sparks. so engagement becomes genuine even if that was not the first intention.
And
If you engage with the engagement then the engagement becomes engaging :)
exactly, and it's something that cannot be understated...engagement is engagement. sure there are 'great posts' comments, that we could do without, but generally....the people I talk to on Steem are awesome!
And if the little SBI unit or upvote helps keep the conversation going...Great!!
Hey, jongolson! thanks for this good read! It's such a motivation to read something like this. I know things haven't been good on this platform but neither on the outside so I think it really depends on the individual how the use the platform and how their expectations.
I think, as long as there's people like you here, there's still a community here.
I keep reminding myself just to focus on my small community and the people that supports me here. Nothing is perfect in this world, so might as well just enjoy what the platform can offer.
Posted using Partiko Android
Thats exactly it! It starts small and begins to snowball! This is the power of STEEM in my opinion :)
Steem on!
Posted using Partiko Android
Great idea for an experiment..
Thanks, it was interesting to document.
Started with a rant, finished with an awesome community... We see potatoes today, tomorrow maybe we will see posts like this on trending page...
Patience and we will get there...
lol one can only hope. got some great support for this post so far :)
Awesome to see those great numbers Jon, that really shows the value of this place, and why it is the future.
absokutely man. steem is so unique. its no wonder we get great engagement here.
👍😀
It is interesting to see how the different social medias engagement was
Not surprised by Steem....But a little surprised by Facebook
Thanks a lot for sharing your case study @jongolson, engagement is the real selling point of Steem, and as Russell said we get paid for it, that is how you start and then it grows and you have a community, just needs to be a bit easier to get in the door though, keep up your great work, it's awesome.
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