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Elon musk has just made a huge adjustment to Twitter a company that he bought , rebranding a company is not really something that easy and you might think that updating your website and Company name is all but that's just part of it and the more technology is advancing the more difficult it gets .

Informations about your company can move so fast that any rebranding you do will see you spending lots of money and putting in a lot of hard work ,start ups are not exempted out of it as long as you are into business in this century of tech and innovation then a lot of processes will come with you rebranding your company.

Some pros and cons that can come with rebranding you company

Let's start with the good side of it so we can leave a good feel when we are done .

First spending : rebranding requires spending a lot of money and it could be due to adverts on various social media platforms or even the legal side of things.

Secondly you might lose some customers that could be detrimental to the growth of your company, rebranding does not necessarily guarantee huge success some times it could be slow or even ineffective depending on how the market takes it.

how to go about it

You have to be smart and precise about it , don't beat around the bush. put your customers informed and at the forefront of what you are trying to achieve.

Important changes that rebranding brings

It helps you attract and reach new customer and you can easily add or change your services according to the name of the new brand you have chosen and Elon musk rebranding of Twitter is a perfect example from his explanation about this new development he says that the plan is to move Twitter from just the social media company it is to what he calls the everything app and what that means I really don't know but it will be clearer as time goes by .

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