The Intersection of AI and Influencers: Revolutionizing Marketing Strategies
REFERENCES AT THE END OF THIS POST
Introduction
Artificial Intelligence (AI) and online influencers may seem like strange marketing bedfellows. But several compelling trends suggest that their paths are set to converge in the lead up to the 2024 Super Bowl in a way that could fundamentally reshape advertising.
Brands that strategically leverage AI along with human creators in a prudent “and” approach stand to unlock fresh relevance and innovation in their marketing while avoiding potential pitfalls inherent in each emerging opportunity.
The AI Marketing Explosion
Advertising initiatives around the Super Bowl often foreshadow wider content shifts.
Take Initiative’s “Marketing Multi”. This betting platform combines crowdsourced predictions with AI analysis to produce live odds on likely ad outcomes. Initiative’s Chief Strategy Officer expects a big uptick in AI-generated campaigns in 2024. Unique executions like chatbots crafting social ads point to swelling creative AI applications.
The Creator Opportunity
While AI grabs headlines, the global creator economy is skyrocketing to nearly $500 billion. Marketers increasingly lead with creators given higher purchase intent from authentic endorsements versus traditional ads. However, influencers are not immune to brand scandals. And their large reaches sometimes mask regional nuances in preferences.
The Balanced “And” Approach
An either-or scenario that narrowly favors one option – like following AI’s or a creator’s sole guidance – risks tunnel vision. But balance helps unlock the potential upsides of automation and human connection.
Blending vetted influencers with generative AI around product concepts allows for innovation with built-in trust markers. Meanwhile, crowdsourced betting merely hints at outcomes rather than driving decisions.
Conclusion
Rather than a flash-in-the-pan trend, the convergence of AI and creators seems poised for the long term if harnessed carefully. Savvy brands will test and refine optimal mixtures that enhance relevance while managing risks - poised to increase mind share among audiences whose expectations are also evolving. The next year promises valuable insights into this balance. Strike the right “and”, and marketing may never be the same.
Sources
THE REAL SUPER BOWL: INITIATIVE DARES THE INDUSTRY TO CHALLENGE AI WITH MARKETING MULTI
Inside the creator marketing trends expected to go viral in 2024
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I still have to get used to the AI and I prefer to follow real people. I don't love intellectual perfection, I love the emotion that is created between me and the people I follow
Not sure that a tool like AI is no different from Social Media. It's still folks behind a keyboard or screen or tool. The tool is what uses we choose and of course there will be those who will use it for bad but what out there in the internet landscape including crypto that folks aren't looking to hurt others. Emotions are between folks physically and that won't happen online AI or not. Either way, it's here to stay so we must adapt or get left way way way behind.
It's certain that this fusion of AI and creators or influencers will have a revolutionary effect especially on marketing. It's new and will take time to be popularised but that won't take a lot of time. Thanks for writing.
It's inevitable for sure @aloysiusmbaba - Thanks for dropping by! !PIZZA
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@jimmy.adames(1/15) tipped @aloysiusmbaba