LeoFinance & The Adoption Campaign

A little over 40 days ago (May 1st), the Adoption Campaign ensued on Zealy. For those who are not aware about it, it's an initiative by LeoFinance which aimed to introduce it's new interface and Hive in general. That is to increase the monthly active userbase and for more people to learn about LeoThreads, the short-form or microblogging UI which LeoFinance had been working on for nearly 2 years and what was used to be called ProjectBlank. Part of the UI is an easier way to onboard users via some traditional sign up methods (i.e. Web 2 social media like Twitter or Email). The beta UI launched on the same day as the adoption campaign and has been continually improving since.

But first off, salute to Eric (aka anomadsoul or leogrowth) for coming up with the concept, setting up, designing the quests and everything else. I heard it took him 3 months to organize them and of course, the countless hours and days to check on the entries, approve them and such. His dedication is truly commendable and shows how passionate he is in helping the Leoverse grow and thrive. It's inspiring and motivating to see. Thank you ser for all that you do.

My Feedbacks

Quest design and sequencing

Eric is definitely great at what he does. How the quests have been designed and sequenced is mind-blowing. It makes one anxious and excited of what is coming next especially with the locked tasks.

There is something for everyone from Daily Quests to Weekly and Monthly ones. From the simplest (like making a random thread) to intermediate and more complex tasks (like writing various articles requiring research to vlogging, to creating artwork which challenges one's creativity and such).

The time-limited quests are good too and I think it made people learn to come up with certain strategies so as not to miss them.

Surprise Quests

These (especially the Weekend Battle and the Battle of the 3 Armies) got people threading like crazy. These tasks also stress-tested the UI which I believe have been helpful with the developers and they probably have gathered data or feedback to work out solutions and enhance the UI even more.

These definitely increased tensions and excitement. These too have shown how much people can do when their user experiences are gamified.

Personal Experience

There had been many things learnt and discovered through this campaign and the experience has been truly enriching. It tested my resolve and patience too. Although some of the quests became tiring at some point, it had been fun for the most part and made me realize where my weaknesses are and hopefully be able to work on them.

I'm quite sure other participants have had something to learn too from the campaign and may have discovered certain potentials they never thought they have. That's one of the most positive impacts of the 40-day long campaign, I believe.

Conclusion

The Adoption Campaign had been a real good challenge and the impact of which is mostly positive, both in the participants' experiences and the community as a whole.

LeoFinance is certainly a growing ecosystem that is continuously building not only its infrastructure but the community as well. With the Zealy campaigns like what has just concluded and all the other initiatives that are being born, it is exciting to see how it's going to be in the next months and years.

_{Lead image sourced and edited on Canva. 12062023/10:00ph}

Posted Using LeoFinance Alpha