The Rise of Web3 Social Media Platforms and the Importance of User-Centricity
Hello all #LEO Lovers and #Hive Friends
The social media is a place that directly and indirectly affects our lives. In today's world, no one dares to ignore the power of social media. We have witnessed many incidents around us where social media has created so much impact that it forced changes in the decisions of companies and governments. But with all those web2 social media platforms like Twitter, there is one major disadvantage: they are centralized, meaning they are controlled by one body. The solution to this problem is web3 social media platforms like Hive blockchain and Inleo, built on the Hive blockchain as a second-layer project.
Initially, social media platforms were referred to as places for sharing views and entertainment, but nowadays, many social media platforms are a means of earning. Many social media platforms share their ad revenue with their users. For example, platforms like X and Telegram recently announced and started sharing their revenue generated from advertisements displayed on their platforms with the users or content creators.
In the Web3 space, InLeo is a project that is user-centric, built on the Hive blockchain, and started sharing ad revenue with content creators on the platform. The user base is the most important part of any social media platform. Without the user base, a project is dead. So, we can say that the user base is the backbone of any social media platform.
Leoads and Evergreen Content
Leoads is the talk of the town after the Leo team presented their idea of evergreen content. If you are not aware, then I would like to share that any post published on the Hive platform has a 7-day earning window, and after seven days, they get a payout. But the Leo team has come up with an idea of evergreen content which gives the chance of earning even after the earning window of seven days. The ad revenue share is the way of rewarding the users for evergreen content. The ads displayed on the platform generate revenue for the platform. The more the ads shown, the more the revenue. But customers are only willing to pay for the ads if the site has sufficient user base and traffic. This is the reason why the user base plays a very important role in any social media platform's growth. This is the model implemented by many social platforms and successfully generates revenue through this model. Revenue generated by ads also depends on other factors like engagement, type of ads displayed, and the traffic attracted. It all depends on the platform how much they are willing to share with their users. In most platforms, the content creator gets the least share despite the fact that content creators generate this revenue with their engagement. But here, InLeo has created a big difference when it comes to the revenue share. The ads revenue share model by INLEO has given more importance to the users of the platform by giving 100% of the ads revenue to the active content creators. It is clear from this action that the user base and the content creators of the platform are the first priority for the project. It will surely help users to be more active on the platform and focus on quality content, improving engagement. The InLeo team has recently shared a post in which they give insight into how the model will work. The post transparently shows how they reward the users as part of the ads revenue share model.
InLeo is for all
InLeo, formerly known as LeoFinance, was a finance-centric project and was a hub for content related to finance, cryptocurrency, and money. But it's important to understand that after the rebranding, the platform also welcomes general content and is open for all types of content. Users can publish their posts in any community using the InLeo interface. The advantage of using the InLeo platform is that users also earn the Leo token along with the Hive cryptocurrency. Additionally, users also get support from the Leo voter for publishing quality content.
What are your view let me know in comment section.
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