Hive's Future Narrative - CTT Podcast Ep. 94

The hard part about a Hive narrative is it is like the Amazon web services of blockchain technology. It does too many things for a single narrative.

I think the messaging will get so much cleaner when communities can spin off their own tokens because then each community will be able to sell themselves and they won’t have to sell Hive as a whole. Hive will just operate in the background, like AWS, and reap the benefits of each community.

Hive’s benefits need to be marketed to specific communities, corporations, bankers, developers, businesses, gamers, free speech advocates, social media, governments, non-profits, etc. Then those groups will develop use cases that leverage Hive’s underlying layer 1 technology to reach the masses.

Hive’s Base Layer Technology -> Middle Man -> Mass Adoption

For the last 7 years, we have tried to skip the middle man, with a few exceptions like Splinterlands.

The real question, in my opinion, is not so much what is the narrative, but how do we get the narrative in front of those that can do something with hive’s technology?

As was pointed out in your discussion, people have not been interested in the narrative. I think that doesn’t mean that we should change the narrative, but more means we should change the audience.

This was an amazing space, I'm really glad we are getting much more active on X as a community, we definitely need this, and at the same time it's amazing to see how we are slowly aligning into what could be Hive2.0

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Here is a detailed summary article about the key topics discussed in this episode of the Community Token Talk Podcast:

Hive's Prevailing Narratives

The hosts, TheyCallMeDan and Starkerz, kicked off the discussion by noting that the Hive community has several prevailing narratives it could potentially focus on. The question was whether the community should choose one primary narrative to emphasize.

Lordbutterfly joined the conversation, explaining that while Hive has many ways it can present itself - such as the "human rights blockchain", "decentralized governance chain", or "content reward chain" - he believes the community should focus on positioning Hive as a smart contract platform that can compete with other blockchains in that market niche.

Lordbutterfly argued that to effectively target crypto investors and the broader market, Hive needs to highlight features like free transactions, fast transaction times, and high throughput. He believes adding smart contract capabilities through a solution like Hive's Vortex Smart Contracts (VSC) could allow Hive to position itself as a viable smart contract platform.

The hosts and other speakers agreed that smart contracts are a key area of focus for Hive's future. However, they also highlighted Hive's other unique strengths, such as its immutable text storage, stable HBD token, and decentralized governance model.

Narrative Framing and Messaging

The discussion then shifted to the importance of how Hive's narratives are framed and communicated. Speakers emphasized the need to tailor messaging to different target audiences. For example, the "free speech blockchain" narrative may resonate more with certain individuals, while the technical capabilities of Hive's smart contracts could appeal to developers and investors.

Several speakers cautioned against trying to push a single, overarching narrative for Hive. Instead, they suggested Hive's various strengths and use cases should be highlighted through distinct narratives aimed at specific groups. The key is to find the right balance between promoting Hive's unique features while also addressing the interests and needs of the target audience.

Speakers also discussed the importance of consistent branding and messaging across Hive's various communities and projects. Reframing existing Hive concepts with more accessible terminology was seen as a valuable approach to improve understanding and adoption.

Building Narratives and Driving Adoption

The conversation explored practical strategies for building and promoting Hive's narratives. Speakers emphasized the need to identify the most promising market opportunities and focus efforts there, rather than trying to be "all things to all people."

Specific ideas included:

• Targeting crypto investors and developers by highlighting Hive's smart contract capabilities and technical advantages
• Promoting Hive's HBD token as a stable, decentralized, and censorship-resistant store of value and medium of exchange
• Leveraging Hive's immutable text storage to position it as a platform for free speech and uncensored communication
• Onboarding businesses and real-world use cases to drive mainstream adoption

The speakers acknowledged the challenge of achieving consensus on Hive's narratives given the community's decentralized nature. However, they expressed optimism that allowing multiple narratives to emerge organically could ultimately lead to the most impactful and successful ones rising to the top.

Overall, the discussion emphasized the need for Hive to strategically craft and promote narratives that resonate with specific target audiences, while remaining true to the blockchain's core principles and capabilities. By doing so, the community can work to drive broader awareness and adoption of Hive's unique features and use cases.

Notice: This is an AI-generated summary based on a transcript of the video. The summarization of the videos in this channel was requested/approved by the channel owner.