大数据正盯着你 （2018年3月26日首刊登於《光華日報》）-- 文：華沙論贱 (Sook Jin GOH)
2018年3月26日
文：華沙論贱（Sook Jin Goh）
不久前英国媒体揭露大数据分析公司Cambridge Analytica通过不当手段取得的大量脸书个人数据来影响多国的选举（其中包括马来西亚），消息一出，举世沸腾。不少网友疾呼要删除脸书账号，脸书更是一夕间蒸发了300亿的市值。
说起“大数据”，这个词从2000年左右开始在IT业者之间流行起来，近几年更是开始频频出现在各领域学者乃至市井小民的言谈间。一般公认大数据分析技术源起于谷歌。2008年时，谷歌通过分析曾经爆发过大规模流感的地区的词汇搜索规律，成功地预测哪些城市将会面临流感爆发，准确率高达90%。此后，大数据分析就广泛地在各领域中被使用。
一如任何事物都有好坏两面，大数据分析也有毁灭性的影响。目前，许多保险公司都采用大数据分析来辅助评估每名潜在投保者患上各种疾病的几率，以决定是否要提高保费或是干脆拒绝某人的投保。在健保制度不完善的国家，很多潜在疾病高发者就会因此失去投保的机会，进而无法得到赖以保命的昂贵治疗。
除了健保，大数据正不断地渗透入人们生活中的各个领域。如果民间无法有效监督掌控大数据的政府和大企业，那么在不远的将来，许多人在升学，就业和择偶等人生中最重大的事项上都将面临更大的限制。换言之，社会阶级流动性将会变得更差。
在可预见的将来，大数据将会无孔不入地介入每个人的生活。你三餐吃什么、和什么人往来、听什么音乐，都不敢违背大数据的安排，因为你的不从意味着你的寿命将缩短几天，或是降低你获得那份梦想工作的几率。就像奥威尔的巨着《1984》中那名“大哥大”一样，大数据就在某个你不知道的角落，无时不刻地盯着你。
Sook Jin GOH
Personal Contact
Professional Profiles
LinkedIn | UniMelb Academia | ResearchGate | Publons
Experience 經驗
- Technical Sales Manager @ ESCO Frigaid; Dec 2022 - Present
- Operation of Flexim Fluxus F601 Ultrasonic Flow Meter & Hioki PW3360-20 Power Analyzer
- Assisted in the Treatment and COP Measurement & Evaluation of:
- One 250RT Trane Screw Glycol Chiller
- One 350RT York Centrifugal Chiller
- Eight 1080RT York Centrifugal Chillers
- One 1200RT York Centrifugal Chiller
Page Owner @ Cosmos Network; Sep 2022 - Present
Content Creator @ CoinBaba; Jul 2022 - Present
Ambassador, @ GlitterFinance.org; Aug 2022 - Present
Business Development Facilitator, @ GlitterFinance.org; Jul 2022 - Present
Post-crash Dip Buyer, Page Owner @ Terra Luna Classic (LUNC); May 2022 - Present
Community Manager 社群經理 @ GlitterFinance.org; Oct 2021 - Present
Early Adopter @ Blurt Blockchain; Oct 2021 - Present
Community Manager 社群經理 @ Authentium.io; Jul 2021 - Present
Managing Director @ Nanyang Global Scientific Research Management 南洋國際科研管理; May 2021 - May 2023
Customer Support Agent @ Equinix, May 2021
Regional Ambassador 地區大使, Chinese-English Bilingual Translator中英雙語翻譯員 @ Nutbox.io; Mar 2021 - Present
Early Adopter @ Dtube; Mar 2021 - Present
Early Adopter, Chinese Community Organizer 中文群組織者 @ Hive Blockchain; Mar 2021 - Present
Freelance Translator @ Innoscience Research Sdn Bhd, Oct 2020 - Mar 2021
Early Adopter @ Steem Blockchain, Apr 2018 - Present
Licenses & Certifications
Certified Electrical Engineering Draftsperson
ANZSCO 312311, accredited by Engineers AustraliaFundamentals of Thermal Analysis, accredited by Mettler-Toledo International, Inc, 07 October 2011, Credential ID MTSG/CG/1177
Certificate of Training on Chemical Spill Control and Management, accredited by National University of Singapore, September 23, 2011
Certificate of Working in Research Laboratory, accredited by National University of Singapore, Issued 22 Sep 2011
PTE Academic: PTE000635589 (Registration ID: 441720651, Score Report Code: 09b2c5XLCS) accredited by Pearson, Issued 11 March 2023 · Expired 11 March 2025
PTE Academic: PTE000635589 (Registration ID: 328029321) accredited by Pearson, Issued Feb 2018 · Expired Feb 2020
Education
University of Melbourne 2013 - 2017
- Master of Philosophy - MPhil, Chemical and Biomolecular Engineering
Engineering Institute of Technology, 2018-2020
- Advanced Diploma, Applied Electrical Engineering (Electrical Systems) DEE 52726WA
Nanyang Technological University Singapore, 2006 - 2010
- Bachelor of Science - BS, Chemistry and Biochemistry
- Grade: Second Upper Honor
Nanyang Technological University Singapore, 2006 - 2010
- Minor, Chinese Studies
Foon Yew High School 宽柔中学, 2000 - 2005
- Science Stream
Publications 文獻
Preventive Saving & Measured Saving of Chillers / STM, 2023-Feb-10
Introducing CoinBaba: The First DEX on Thinkium, 2022-Sep-03
Hive大数据正盯着你, 2018-Mar-26
Synthesis and characterizations of anticancer amphiphilic star polypeptides, 2017
Synthesis of well dispersed polymer grafted metal–organic framework nanoparticles, 2015
Endorsement & Recommendations
Social Media
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