“Powered By Hive Blockchain” is the only marketing Hive needs

A lot of people are of the opinion that Hive blockchain lacks and needs marketing. While I agree for the most part, I also believe that the way we've looked at “marketing hive” may be incredibly flawed because hive is a complex blockchain by the absence of a known distinctive identity amongst its very own users.

First off, what we call Hive isn't exactly Hive, or should I saw we quite simply fucked up when explaining the original concept?

Think about it for a second, Hive is a blockchain, but at the same time, this blockchain from the genesis block allocated a chunk of its inflation to reward text posted to the chain.

Who does that right?

Given that the early developers envisioned a social network without censorship, Hive, as blockchain ultimately took upon the name of being “blockchain for blogs” as it was directly integrated to the social space even though it could host applications independent of this social feature.

Such weak use-case for marketing right?

Upon discovering how terribly flawed this direct relationship between Hive and The social network side of the chain is, some hivers have suggested the complete removal of the rewards pool in order to allow Hive take on a more respectable identity.

I mean, I get it, doesn't mean we ought to enforce that tho.

Understanding Hive's Allocated Text Inflation

What a lot of people don't realize is that Hive's original design allows it to leverage Delegated Proof of Stake(DPoS) and Proof of Stake(PoS) at the same time.

When I move Hive across various addresses, witnesses validate my transactions. When I post a content - article or comment, community users validate it alongside witnesses.

The job of the witnesses here, is simply to add this text to the chain(record) whilsts the users(with HP of course) validate the value of my text transaction to the chain by assigning their share of the text inflation pool to my content.

Think about Bitcoin Inscriptions but this time, with the community assigning a network level value to each data.

This process is purely proof of stake, working alongside delegated proof of stake.

Right now, how that is truly valuable may not be obvious because we never really think that far, but if we look at current economic significance of data, this is a design that could hold significant weight in an industry governed by “variable data”.

A common use-case we often miss here is that an entire knowledgebase can be built atop this whereas stakeholders influence the flow of promoted information by placing votes on what is most accurate, truthful and high-value.

Atop this knowledgebase, several data driven AI applications can also be easily deployed onto the network. Such systems would rely on the “consensus” of the community displayed on “curated” text transactions posted onto the knowledgebase, effectively helping it filter out a lot of misinformation or spam.

In the process, stakeholders earn and honest contributions earn as well whilst the witnesses ensure the availability of all data.

Powered By Hive Blockchain

Such design is suitable for applications such as review platforms enably product or service researchers distinguish between real and fake reviews.

When promoting or marketing such applications, the grand focus would be on how the application itself ensures that good and honest reviews gets promoted via a “stake-weighted governance system powered by Hive Blockchain”.

From here, the most curious of individuals will begin to dig deeper into the underlying mechanisms of hive that enables such unique review platform.

At the time, this is not a common sentiment amongst hivers, there's a lot of focus on promoting that “Hive pays users to write” rather than Hive offers unique stake-weighted solutions for building out “community-governed” applications.

Reasons?

Well, the most obvious reason why there's the absent of the latter is that there isn't a lot of products and services powered by Hive that is gunning to market outside Hive with the inclusion of the phrase “Powered by Hive Blockchain”.

We literally don't need to talk about any other thing about Hive other than that as it simply complicates matters.

The more and better products and services we can actualize from the unique Hive tech, the easier we can market and draw attention to this ecosystem.

Hive isn't the product or service, it is what enables or powers the products and services.

Marketing Hive as a platform that pays writers when there are no subscription models or advertisers should sounds like “scam” and “too good to be true” talk more of a 20% yield, after the Luna crash, that's definitely an internally beneficial feature.

^{Images created with ideogram ai}

Posted Using InLeo Alpha