Leo ads protocol : decentralized ad network for a decentralized economy

I am someone that is quite picky most of the time, I don't tend to always be overly excited about everything everyone tends to find interesting, I often dig my own hole of value discovery.

I'm not quite sure I've ever spoken about how ad networks are a driving force in the digital universe, and when we talk about ads, we all can easily point out the leading companies of which, in this case, is a widely centralized entity.

Google turns in billions in ad revenue, yearly, it is so far the leading advertising network with quite a competitive advantage in the game, but surely, we frankly do not have a problem with that, anybody can lead where they've developed just the right structures to. However, as we move towards a decentralized digital economy, having some Web3 options just makes more sense and what better way to build such than by leveraging smart contracts?

Previously, the majority of Hive users were against ads, many still are, but you simply cannot build a healthy economy on stone, there has to be some income generated protocol and advertising is a big network for this given that new businesses enter the markets each day and widely sustainable incentive protocol can be built around this. This is the new found path for leofinance and possibly for other Hive communities or frontends as I've seen some hints that Peakd may be working on ad monetization.

That said, what is Leofinance building? here's a video of just that published yesterday.

Leofinance is working on an advertising protocol that is fully automated on how ads are created and targeted at users, to how revenue is earned and distributed to the community and even how all matters related to payments for ads and potential refunds are handled. The use of smart contracts will enable leofinance to build an advertising protocol that simply suits the Web3 economy.

Watching the video yesterday I was excited to see how it is said to function come to life. This is particularly because it could really change how Web3 projects or businesses promote and market their products and services. Everything about the Leo ad protocol aims to give full control to advertisers to build their advertising strategies, create their ads to their wishes, set targeting perimeters and spending budget and even with full control over the running campaigns with the ability to stop at any time and have the smart contract return the balance from expenses on the campaign.

I figured this makes direct advertising more lucrative in the Hive ecosystem and the fact that all this is combined with third-party ads, all looking and feeling the same as "threads", built natively into the UI is really set to up the scores on user experience and business value, this means more click throughs and involvement can be expected of users. It's awesome to watch all of this unfold because over a year ago it was all just stated over different blogs that something was coming called "project blank" and today, we have it and it is called leofinance, the merging of microblogging and long form content built on a feeless, scalable and powerful decentralized blockchain layer, the Hive blockchain.