Part 2 - The 4 levels of information sharing

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(Edited)

Dear Hivers

In 2021, Jacob Nielsen indicated that the level of participation of Internet users generally followed a rule of 90 - 9 -1 .

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90% of Internet users are passive consumers (they read, observe in silence)
9% are contributors (they comment and share other people's content)
Only 1% is a producer (they create and distribute original content).
According to this approach, the 4 levels that we are going to evoke would concern only 10% of Internet users, those who demonstrate a real active presence and really participate in the dissemination of information . We can undoubtedly dispute these extreme figures in the era of web 2.0, but then we fall back on the logic of 80-20 , namely 20% of users produce 80% of the content published on the web.

Be that as it may, whether it is 10% or 20% of Internet users, as soon as they emerge from the mass of passive users, they are part of a logic of information sharing. And the more their interaction is affirmed, the more they will progress towards the top of the pyramid, and therefore towards the very limited sphere of creators, experts and influencers.

Four stages mark out this route, which is as time-consuming as it is fascinating.

  1. Comment & converse
    The first stage of knowledge sharing consists of reacting to reading an article, a post or an opinion published on the net. Our comments posted on other blogs, our positions in the forums, our impressions published on social networks or our (re) tweets often mark our first steps as contributors on the web. This is how we start to build our visibility, to offer our knowledge, while engaging in dialogue and creating new links and new communities.

As with any social activity, taking care not to disperse unnecessarily and to focus efforts on the most relevant sources and the most promising resources is a sound strategy. The watchword at this stage is to be constructive, positive, concise and, above all, to avoid self-promotion. Because even if these comments do not have the value of scientific studies or expert posts, they help to make our personality known.

  1. Collect & organize
    Throughout our travels on the web, we collect, archive and comment on numerous content corresponding to our centers of interest. These documents come from various sources, more or less qualified, that will have to be sorted out so that this manna becomes useful and digestible. We are thus entering a second phase of information management and doing “curation” work. This operation is all the more essential as it allows us to move from the undifferentiated overabundance of search engines to the relevance of selective manual sorting. And to be effective, this "curation" cannot be satisfied with copying / pasting or aggregating content collected automatically via RSS feeds, it must also and above all bring this personal touch which will ensure real added value. This is what our expertise and talents as a researcher-gatherer provide. And as soon as we share the fruit of our monitoring and research in wikis or other knowledge aggregation and sharing platforms, our visibility will continue to grow.

  2. Synthesize & publish
    The third step is to produce original, thoughtful and useful content yourself. Whether through a blog or an institutional site, through an article, a newsletter or a white paper, this editorial exercise allows you to stand out from the crowd and attract the public much more surely than a static site or the sporadic interactions of our early days.
    However, to interest an ever more demanding public, in search of meaning and inspiration, it is necessary to deploy treasures of creativity, tell credible stories, develop innovative theories, shed new light or an unexpected point of view. But, as soon as it receives attention, this original production will make it possible to create additional links and intensify exchanges with readers.

As to knowing what and how to publish, the question resolves itself as soon as we commit ourselves to attentive and regular listening to the requests and expectations of the public. But in any case, focusing on your core business and investing enough time to keep readers wanting to come back is always a good plan.

  1. Inspire & syndicate
    Engaging and inspiring readers to the point that they in turn pass on our content is the fourth and final step in information sharing.
    Indeed, as soon as we publish really relevant information, readers take over and disseminate it in turn (bloggers, curators, community managers or other experts) to their community. And we are sometimes surprised to see our visibility take off! Because the viral power of this mode of information propagation is undeniable. Good content is carried by the wave and enriches collective knowledge. And the credibility of its author will be increased tenfold thanks to positive associations (especially if the relay is an influential and reliable source).

Thus, the more we multiply the exchanges via comments or on collaborative platforms, the more we will refine our monitoring work and share our curation tools, the more we will offer unique and quality content, the more we will multiply the opportunities to repost this content and participate in the development of a quality collective knowledge fund.

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Since I am a content creator I see the importance of being informed about the topics I write about, my relationship with the way I consume content has changed. I am no longer a passive consumer, I now see the importance of participating in discussions that enrich and help foster collective knowledge.

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