In 2021, make a good impression in 4 steps.

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(Edited)

Dear Hivers

This is part 2 of the yesterday post. Four ways to give impression.

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  1. Choose a strong and coherent identity
    The border between real and virtual is blurring more and more every day. So make sure you present the same face everywhere: in the office, on your brochures and business cards, on your website or in social media. Same logo, same message, same colors.
    Also make sure that your sales and technical teams are all talking the same thing and that it aligns with the one you are developing on the web.

  2. Take care of your visibility and your e-reputation
    Web 2.0 provides you with tools and an extraordinary space for interaction. You can meet prospects, partners and customers there. And the more you take advantage of this space to interact with them, the more you will benefit from the virality of the Internet.

  3. Standing out from the crowd
    The flood of information generates an increasingly deafening noise. To be listened to, your SME must absolutely stand out. How? 'Or' What ? By offering a different and relevant message for each customer. It's about finding an innovative angle to present your products and services, finding a way to grab the attention of customers and prospects. Proximity, responsiveness, sociability are some avenues to explore.

  4. Bet on flexibility
    Thanks to your (more) small size and your decision-making speed, your SME is more flexible.
    By constantly listening to your customers and adapting your offer to their real needs, you will bring real added value. The quality and proximity of your service will then make the difference.

We repeat: a positive first impression is crucial . Because on the quality of that first impression, on the web and in the real world, your success will depend. Since the transition from virtual to real is immediate and incessant, do not neglect any aspect and remain consistent.

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