RE: Mind Your Own Business
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I believe it's always good to look what my competition is doing but I realized than not everything they are doing applies to my business. I think the best way is to learn from others but to develop your own unique selling point. This is what makes you stand out from your competition.
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As I said a lot of times... People like the "personal touch" and that's exactly what you said with:
... and we are back to Build Your Brand thing... :)